Triple Bottom Line for Small Local Businesses – You Can Make It Work
The Triple Bottom Line (TBL) concept of “People, Planet, Profit“ demands that a company’s responsibility be to the people who are influenced in any way by the actions of the firm rather than the people who own it.
TBL is typically discussed in a big business context for two reasons: One, big businesses are by nature the farthest out of human touch with sustainability. Two, if you have to choose one business to make sustainable, a bigger business will have a bigger impact.
But what if we could create an integrated network of small local businesses and independent professionals with an eye on the ecological, economic, and social concepts expressed by the Triple Bottom Line related to their communities?
What if people all over the planet quietly frustrated with the status quo could find the voices of power they’ve lost in the wake of unprecedented corporate growth over the past century?
GoHuman’s vision is a world where these ideals are not afterthoughts, but rather integral and essential elements connecting every community and every business within those communities. We cannot afford for these to be abstract thoughts or luxuries. They are a necessary part of the emerging global consciousness and we need to integrate them into our personal and professional lives by igniting our tribal instincts.
In the United States and other parts of the world, the motivation to adopt this sustainable lifestyle is neither handed down by the government nor encouraged by our existing capitalist economic model. An intricate web of subsidies and loopholes has all but extinguished the basic humanity enjoyed in simpler times in favor of the almighty profit margin.
It’s not all doom and gloom. There is hope. We believe in a better way. It’s the passion that fuels GoHuman and the real people behind it — people just like you with the vision and gumption to do something about it.
It starts simply. It starts with an equitable marketplace that promotes balance amongst the people who use it by rewarding those who provide value with something equitable in return.
It starts with you.
This entry was posted by Andy Swindler
on Thursday, May 20th, 2010 at 2:11 PM
Filed under Business, Economy, Green, Local, Vision.
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