GoHuman Blog

In past blogs I’ve compared Corporations to Dinosaurs.

One reason is the “Reptilian Brain Stem” – where we get our fundamental survival instinct – the so-called “Fight Flight” response.

The DNA of even the best intentioned corporations, such as Apple and Google, determines it’s nature.  The purpose of corporate structure is to remove the personal risk to the creators and investors by creating a new entity, under the control of the creators, which acts to secure profits.   Even with the most noble of intentions, once this new entity reaches maturity, and the intentions of noble founders recede into the background, it uses its gargantuan power to dominate and control any market it can, for the profit purpose for which it was created.  Frankenstein style.

Most people don’t see Apple and Google that way.  Apple is cool, hip, stylish, trendy.  It’s customers identify with it, and are willing to pay premium prices.  At the opposite end we have Google.  So nerdy it’s cool, lavishing free stuff on all as it slowly worms it’s way into a position of absolute dominance relative to all information on the planet.  And information is power.

They’ve also had a cozy inbred relationship, even sharing Board seats – until recently.  Here’s an article that shows the Reptilian Nature inherent in their previously symbiotic relationship beginning to emerge.

GoHuman.com’s DNA is different.  I hope you’ll dig deeper to learn why!  We hope you’ll join us in deploying a better evolutionary model.  We hope you’ll use us to change the way your world works.

Why GoHuman.com?  Reason #12 is that we’re more Human!

Reason #1; Reason #2; Reason #3; Reason #4; Reason #5; Reason #6; Reason #7; Reason #8; Reason #9; Reason #10; Reason #11;

Our mission is to bring you the best quality marketing assistance at the lowest cost. GoHuman.com offers very low cost subscription upgrades for you to list your business in more ZIP codes or feature different products and services in different markets.

You can upgrade or downgrade you account at any time via your account management page on GoHuman.

$5/month gives you 15 postings, which helps you market specific services to customers in other ZIP codes.

$9/month gives you 30 postings as well as a unique WebAddress, which makes it easier for people to find your business posting on the Web. (http://www.gohuman.com/chicago-lawyer)

All this speculation about Google buying Yelp for half a billion dollars starts to sound suspiciously like some of the other high finance deals that led to the current economic crisis. But at the end of the day, these are two corporations beholden to shareholders and investors with wealth aggregated at the top and controlled from the top. Worse still, that wealth is still leaving your community.

Where’s the little guy in all this? The independent local professional or small business who just needs to get more customers in the door, no matter who happens to own the search traffic or content at that particular moment.

Google was supposed to be in the business of objectively aggregating the world’s information, not owning it. Buying Yelp ensures a degree of control over the content that is created. And remember who’s creating all that content? You and me.

Yelp was a directory created to give consumers a democratic voice in recommending brick and mortar businesses. I believe their motives were pure, but they leaned so far in favor of the consumer as to alienate businesses who now tell extortion-like tales. The review system is limited and features such as business responses and custom business info are afterthoughts at best.

There is a better way.

What if the website that contained all the customer feedback alllowed businesses to express themselves and interact in a more natural, independent way?

Better yet, what if the people who contribute to the website community end up owning it?

GoHuman.com represents something completely different — 1000’s of sustainable localized business communities connected through the Web yet protected from the rampant evaporation of local wealth. We’re building a unique collaborative economic structure that directly rewards those who contribute to its growth. It’s a revolutionary concept that takes a bit of faith to absorb, but we truly believe it will transform local communities from the inside out, equalizing the gap between the big guys and the little guys.

A recent Time Magazine cover article praised Twitter’s “game changing” nature – touting the brilliance of its simplicity, and the ecosystem built around it. It described a “home depot” of ways outsiders tweak the way tweets are created, reviewed and leveraged for a variety of purposes.

Another Time article, on facebook, discussed how divorce lawyers mine Social Media for personal information. When Susie shares on facebook that Bob bought her a necklace, Bob’s wife’s lawyer uses it in court. Or if his wife claims she can not work to increase her case for alimony, Bob’s lawyer uses Jane’s discussions on LinkedIn with potential employers.

The real news here isn’t technology, it’s the behavior of people. This may be an endless chicken and egg discussion, but it’s clear people are exercising less caution about sharing things – in writing – publicly. Facts previously hidden are coming to light more often.

In general, I find this to be a good thing. Our founding fathers established a balance of power which includes a Judicial branch – our legal system – for the sake of justice. The unveiling of facts, the sharing of secrets, enables justice to triumph, where, otherwise, the more savvy lawyer has carried the day – truth and facts be damned.

Will the growth of Social Media result in more truth? Can we handle the truth?

GoHuman.com’s advanced reputation model is designed to both catch and grow this wave, on our way to a more transparent, and therefore more effective, not to mention fair, marketplace.

Are you ready for transparency?

ICANN’s Chief Executive Rod Beckstrom has developed a model for how to value a network. Put simply: value is the total benefits minus costs. Whether online or off, you can quantify the cost-benefit of any transaction involving time and resources.

“Beckstrom says that network value should be a big concern for social networks like Facebook and Twitter, which all want to scale to massive numbers of users. Since users are typically concerned only about how much the network is worth to them, there can be an inflection point where suddenly each new user makes life harder for existing users.”

As we all face social networking fatigue due to an imbalance of value versus time consumed, we should look toward new alternatives in this space that do provide real-world value for the time invested. GoHuman.com is such a resource.

Welcome to GoHuman.com! We’re excited to be two months from our Labor Day launch and kick off the blog to provide you with updates from the GoHuman.com team.

GoHuman.com is an online marketplace connecting consumers with small, local businesses. We believe the strength of America lies with individuals who use their diverse talents to provide localized services and aim to provide a low-cost platform for local online marketing and business growth.

Easy to use, GoHuman.com allows individuals and small businesses to create their own customizable ‘pages.’ You can search for these local services by zip code and category. GoHuman.com also provides advanced reputation features that represent the quality of service offered over time so you can make educated decisions.

Stay tuned as we work together to change the way your world works.