GoHuman Blog

GoHuman supports local businesses and communities through a unique integrated approach to distributed ownership and responsibility. One of the ways we help is by bringing together like-minded companies who are working to achieve the same goals in their communities.

The Seattle Umbrella is Seattle’s only “Local Certification” service. Committed to promoting a sustainable and environmentally friendly local community in Seattle. Once your business is certified local, The Seattle Umbrella is your source for promotion to a highly targeted audience of people who genuinely want to support local business in Seattle.

Use their logo to gain recognition as a local business, as a marketing point, and as a statement that you support your community. Local businesses are the backbone of our community, and they are working to support practices that keep Seattle green, diverse, and sustainable.

Respond by Friday, June 4, and receive a 20% discount on your Seattle Umbrella membership and 6 months free basic subscription to GoHuman.com.

Whom do you trust most when making a decision to hire someone or buy something?

Most likely, you trust people you know: friends who have given you good recommendations, colleagues who have particular expertise, family, etc.

This type of trust has taken on a new form through the Internet and social media. Reviews for products and services are prevalent on GoHuman and elsewhere. These are useful, to be sure, but are subjective in nature.

GoHuman is allying with trusted organizations that promote local businesses. To represent this trust in a reliable and intuitive fashion, we have added a Trust Badge feature to GoHuman, which allows you to showcase your earned certifications, affiliations, and partnerships right along with your business postings, endorsements, and feedback.

Our first Trust Ally was the Green Business League, that provides Green Business Certification. We are working with several organizations to allow their members to proudly display their Trust Badges with GoHuman.

You can help by telling us about the organizations you trust and want to show off with GoHuman. We’ll work together to provide more exposure for you and all your fellow members.

Ultimately this will help your online reputation, which will lead to more trust, which helps get you more leads.

Myth, Old Wive’s Tales, Urban Legends! With the advent of the Internet and mass-forwarded email, we’ve all experienced the arrival of some fantastic little story or anecdote that strikes a chord with some element of our experience, and tempts us to forward it on.

Is the Hallmark Postcard virus real?  Will Microsoft really pay me if I forward this?  Is the prayer request for Cindy Hogman legit?  Did the driver of a Winnebago receive $1.75M for crashing while believing “cruise control” meant auto-pilot?

Snopes.com is a gem of a site for people who want the truth on Internet spawned funmail. Snopes is a trusted “phone-a-friend” site to check the facts and make sure we are not operating under a variety of false illusions, or guilty of spreading false information.

But when it comes to finding the best local services, providers of quality of their work, who you gonna call?  GoHuman.com, of course.

Register, Post, seek endorsements, collect feedback.  If you want a Local Marketing Consultant’s help, email refer@gohuman.com

Reason #7 – Local Reputation Based Services – from Accountants to Zen Meditation experts, Plumbers to Petsitters.  Help us make the world a little bit more trustworthy and reliable.

Detective Conan

Reason #1; Reason #2; Reason #3; Reason #4; Reason #5; Reason #6;

#8 Next: A MicroCause in the best little town in America; Reason #9; Reason #10; Reason #11; Reason #12

I’ve quoted from Money and Markets before, but a recent issue has the perfect followup to my last blog on Goldman Sachs, edited here for brevity:

“The AIG rescue was the biggest taxpayer rip-off of all time, initiating a whole series of Wall Street taxpayer rip-offs…:

1. The U.S. Treasury bails out AIG, protecting AIG’s counterparties from direct losses they’d suffer if AIG failed.

2. The Federal Reserve Bank of New York pays off AIG’s creditors in full. As U.S. investors lose fortunes in financially viable companies, 16 major banks lose nothing in a company otherwise bankrupt, like…

3. Goldman Sachs, with Wall Street’s most extravagant executive bonuses in 2006 and 2007, and the most lavish payer of employee bonuses in 2009.

The money flow is clear:
* From taxpayers to AIG…
* From AIG to big Wall Street investment banks like Goldman Sachs…
* From Goldman Sachs to its employees in the form of lavish bonuses.”

The true cost to our institutions is erosion of trust.  Trust cannot be bought, it is built painstakingly, over time, through the delivery of promises and expectations.

Our economy may recover, in the short term, but the bankruptcy of trust will be much harder to undo.

GoHuman.com targets the underlying problems.  Change the way your world works, locally, at the level of basic human interaction.

Trust is rebuilt one handshake at a time!