GoHuman Blog

As a small business owner (or perhaps not-so-small), it is self-evident that technology provides endless methods for improving your business. That is, if it just wasn’t so difficult! 

In today’s society, technology is a necessary component of business yet many businesses are hesitant to take on the additional expense.  As technology progresses, older systems need updating. Implementing new technology within a business, offers many great opportunities for your company to develop a distinct advantage in a highly competitive market. Many businesses have recognized this potential and are integrating the latest technologies into the workplace with a strategic mindset.

To utilize technology to its fullest potential, upgrading can be viewed as an excellent chance to increase your competitive advantage. Several of the more traditional business models are changing with the integration of technology and your company can creatively make use of upgrades, to achieve success from the benefits digital innovation offers.

Advantages New Technology Offers:

Waste Reduction-leads to lower costs and higher profitability.

Reduced Workforce- fewer positions may be required, when previous tasks performed by personnel become automated. If the existing number of employees is minimal already, attrition may be the next step.

Increased Profitability-due to increased efficiencies, which reduces expenditures, new technology allows jobs to be completed quicker and more accurately, to allow a steady cash flow.

Increased Productivity-among team members coupled with the introduction and implementation of new technology, creates additional efficiencies and overall production.

Higher Income-the greater the business profits, the greater opportunities there are for employees to increase their income, via bonuses or raises.

Improved Communications-allows information to be sent, received and responded to instantaneously, whether through e-mail, computer networks and cell phone use. Long distance communication of documents and information can be passed along much more rapidly. Remote based employees have immediate access to staff from cell phones, web cams, video conferencing and laptop use.

Competitive Advantage-allows a business to reduce product/service costs, while increasing profit levels, without compromising customer service.

Disadvantages of New Technology:

Management’s Decision-to upgrade with new technology can be extremely difficult. Do you buy now or wait for the next technological advance? The decision to do so can and usually is an expensive one. What’s more, the integration of and training required among the workforce, is a whole other task in its self.

Regular Maintenance-of new technology will be required to keep efficiencies flowing. More importantly, questions that must be answered in advance are, if the machinery on a production line breaks down, will this cease all production? What alternatives are available that can be immediately implemented, if this occurs?

Costs-will be reduced if integrated properly and therefore, the decision is whether or not the extra capital is available to purchase the new technology.

Additional Time-will be required for training and if you have to reorganize the workplace to accommodate the new technology. This is an important decision that must be taken into consideration, if your business works within tight deadlines. Furthermore, any IT issues that occur will need to be resolved quickly, to ensure the transition is as seamless as possible.

Abuse-of the technology made available to employees on their job can be excessive and very costly to a company, i.e. constant instant messaging, personal use of social media, non-work related emailing, inappropriate use of information on the web.

The key to deciding whether or not to upgrade your business with new technology lies in your ability to fully understand the culture of your workplace. This is an important aspect of managing any workplace. The culture of your organization is critical in hiring and retaining effective employees. Culture involves how workers feel about the organization and how they feel about their jobs. Create an environment that’s aligned with the company’s overall objectives and mission. A culture where employees not only trust their leaders, but are willing to follow them, even when they’re uncertain about change.

In October I wrote an entry (“Google no evil”) about Google’s 10¹⁰⁰ initiative. I praised Google for trying to change the world by gathering the ideas, and committing $10 Million funding. I also wondered if Google would prefer those ideas which would bring them profit; perhaps not those which could change the world.

You can check progress on their Project 10¹⁰⁰ website. Or, I can just summarize it here … “Not a lot. In fact, nothing.”

Oh well, good intentions and all that! It’s just a shame that some of the 150,000 plus ideas which might now be helping change the world have been gathering virtual dust on Google’s cybershelves. Might I suggest that Google could at least have released those ideas they know they aren’t going to promote, so that others can? Maybe they have somewhere, but I haven’t seen it – so if any readers have, please let me know. There are plenty of others eager to be changing the world with those ideas right now.

But that’s enough sniping at Google, they meant well after all, didn’t they?

Let’s move on to the current moral high ground they have established, with their threat to shut down operations in China if they can’t reach agreement with the Chinese authorities regarding hacking of personal details, which could be as soon as next month.

We here at GoHuman firmly believe that civil liberties and human rights are worth standing up for – as followers of this blog will know! We’re all for reducing government (as well as corporate) power to the level where the government serves the people (and the corporation serves the customers). So, despite any reservations, my first instinct is to praise Google for this stance.

Let’s not forget others who are joining in: Yahoo and the United States Government are now involved.

And, in my personal hall of shame in this regard: Although Microsoft’s Internet Explorer was part of the problem in these specific crimes, Microsoft has made no statement against the Chinese activities – even though backlash against Internet Explorer has come from the highest levels. The German Government is ceasing the use of IE and has issued warnings against its use.

So, just like my previous blog about Google – I’ll raise a glass to their action, and try not to question their motives!

If you’ve read this far, you should join us at GoHuman. Sign up and start posting your services or requirements today! It only takes a few minutes, costs you nothing, and puts you on the track to finding reputable customers and service-providers in your community. You can take it further if you like, and even end up with you being a part-owner of GoHuman!

Check out Shift Happens: Education 3.0, for an interesting barrage of stats demonstrating just how quickly the world is moving in education and business. One of the reasons we started GoHuman.com is to help independent businesses keep up with all the changes that otherwise might leave them behind. Individuals are being rewarded for their ability to work independently and fluidly now more than ever. GoHuman.com helps those people find good customers locally for all their various talents.

As Web development evolves with an increased number of technologies and skilled people, new companies such as Mashery.com are coming online to help companies tap into the teams of independent developers out there that have ideas about how to leverage their products. Most companies simply don’t have the resources or vision to recognize or capitalize on all the opportunities that exist within their networks, products, and technology. Companies that are willing to open themselves up to outside partnerships with shared revenue potential are paving the way for new ways to do business online.

According to Mashery.com, “By publishing your API, you give potential and existing partners the ability to create applications that use your data and engage customers in new ways.”

The trend is clear. Consider the benefits of developing an open platform to which many people can contribute or keep your secrets and watch the Web pass you by. Security and secrecy are, of course, important for any company with proprietary interests, and boundaries must be set. But businesses that have successfully employed open models such as eBay and Apple are reaping the rewards and even seeing a majority of their business created through alternative channels.

On the surface I’m a typical white American male. Dig deeper and you’ll find that I was born in Canada and have lived in 7 countries. Some of my formative years were spent in Sweden, a “socialist” country bordering on the Soviet Union, during the Cold War years.

We didn’t follow regional basketball and baseball, we watched Sweden compete in Soccer and Hockey with countries that had opposing ideological, political, social and economic systems. My Swedish cousin used to joke that the Russian ships patrolling the Baltic borders were Keeping people from flooding into the “Worker’s Paradise”. I am fascinated by these differences, how they affect the individual, and the societies they produce.

Throughout history people have tried a variety of economic models, social systems and government structures, with mixed results. The Internet has enabled new experiments that leverage the “voice of the people” and democracy in new ways. In the US the Internet has played an increasing role in determining who can become a presidential candidate and, most recently, who gets elected.

I believe in the power of the individual, communities, and nations to achieve self determination, create change, and control their destiny. GoHuman.com addresses change up and down economic and power pyramids. It provides new ways of working and being compensated at the micro and macro level. It provides new ways of connecting, working and relating – one-on-one or in larger circles, in new, innovative, and positive ways. And I believe that as its adoption rate increases, it will produce real, lasting change.

GoHuman.com is not just “social networking”. It harnesses the power of the latest technology advancements of the human race, and pushes the envelope of integrating these into our daily lives, our economic philosophy, and our social structure. GoHuman.com has the power to improve the equality and dignity of individuals and communities across socio-economic boundaries, while celebrating their unique and cultural characteristics.

I believe in GoHuman.com’s primary tagline – that you can use it to change the way your world works. As John Lennon said in one of his most famous songs, “Imagine” “You might say I’m a dreamer, but I’m not the only one. I hope someday you’ll join us, and the world will live as one.”

Wade Fransson
GoHuman.com Co-Founder

Me and my gal

If you haven’t seen this yet, check out Annie Leonard’s Story of Stuff. An insightful animation tells the story of the global supply chain.