Firing up the Brain Stem

Wednesday, June 16th, 2010

In past blogs I’ve compared Corporations to Dinosaurs.

One reason is the “Reptilian Brain Stem” – where we get our fundamental survival instinct – the so-called “Fight Flight” response.

The DNA of even the best intentioned corporations, such as Apple and Google, determines it’s nature.  The of corporate structure is to incorporate personal risk into a separate “body” which acts to secure profits.   When they reach maturity, and the intention of noble founders recede into the background, they will use their gargantuan power to dominate and control any market they can, for the purpose for which they were created.  Frankenstein style.

Most people don’t see Apple and Google that way.  Apple is cool, hip, stylish, trendy.  It’s customers identify with it, and are willing to pay premium prices.  At the opposite end we have Google.  So nerdy it’s cool, lavishing free stuff on all as it slowly worms it’s way into a position of absolute dominance relative to all information on the planet.  And information is power.

They’ve also had a cozy inbred relationship, even sharing Board seats – until recently.  Here’s an article that shows the Reptilian Nature inherent in their previously symbiotic relationship beginning to emerge.

GoHuman.com’s DNA is different.  I hope you’ll dig deeper to learn why!  We hope you’ll join us in deploying a better evolutionary model.  We hope you’ll use us to change the way your world works.

Reptilian Brain Stem

Why GoHuman.com?  Reason #12 is that we’re more Human!

Reason #1; Reason #2; Reason #3; Reason #4; Reason #5; Reason #6; Reason #7; Reason #8; Reason #9; Reason #10; Reason #11;

Need Marketing Help? Red Spot Has You Covered

Tuesday, March 23rd, 2010

We’re excited to announce a unique partnership with Red Spot Marketing, which provides marketing planning, consulting and management services to small and medium sized businesses across North America.

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Join GoHuman for free today and you’ll get more exclusive marketing help for your business! Already a GoHuman member? The just drop us a line.

The first 10 members to respond receive: 12 months of $9 GoHuman.com subscription level ($1,080 total value!)

AND everyone who responds by April 15 receives: 6 months of $5 GoHuman.com subscription level ($30 value each) and Red Spot’s Free Marketing Planning Start Bundle that includes:

  • Marketing Plan Template
  • Marketing Plan Sample
  • Marketing Plan Budget Spreadsheet

This set of templates and guides retails for $99 but is free for GoHuman members. It includes everything you need to get a marketing plan and monthly budget put together. This is the most important part of the marketing process.

Red Spot is partnering with GoHuman to gain more exposure to small and medium sized businesses within the GoHuman network.

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As the GoHuman community grows, Red Spot Marketing will be bringing a number of exclusive offers to our members designed to help them implement better marketing practices and grow their business by marketing outside of GoHuman and learning how to get the most from their GoHuman experience.

Red Spot has ten full time marketing management consultants plus a support network of marketing back office staff to help manage the execution of their 100 plus clients’ marketing.

Focused on affordable integrated marketing designed to generate new leads for their clients, Red Spot Marketing uses a variety of awareness and lead generation marketing both online and offline to generate new leads for clients every month.

Join GoHuman for free today to get started!

Go eLi! She snapped up the latest GoHuman Flip Video Camera!

Friday, March 19th, 2010

Congrats eLi DeMarcus Parr, of Los Angeles, CA — proud owner of a new GoHuman Flip video camera!

Call eLi today for Female Deep Tissue therapy – the BEST in LA :)

eLi said, “I really believe GoHuman is the way of the future. A way to create communities and help individuals thrive. Just the name inspires a certain feeling of connection, and makes you want more. More connection in your personal and business relationships, more connection to the planet, more connection to your community. And luckily, GoHuman offers the portal to all that and more! I can’t wait to see where it goes :) Go – Human!”

Thanks for supporting our effort to empower small businesses everywhere! Best of luck to you.

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Marketing Tip: GoHuman Video Intro

Wednesday, March 10th, 2010

A Video is Worth a Thousand Pictures. Did you know you could embed a Video Intro of yourself right on your GoHuman postings? It’s easy!

After logging in to your account tab, click on “My Video Intro – link to yours now” and paste in the embed code from YouTube, Vimeo, or any video site that supports this simple feature. Once you’ve pasted your code, click the “Embed My Video Intro” button and you’re done!

Your video will automatically appear on each of your postings under the “Video Intro” button, and it’s a great way for customers to “meet” you, which makes them more likely to hire you!

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Go James! He won the 14th GoHuman Flip Camera

Thursday, February 25th, 2010

Congrats James Wood, of Abbotsford, B.C., Canada — our latest Flip Video camera winner!

James is a local business consultant. Call him today for help finding new business opportunities!

James said, “Since being a part of GoHuman.com, it’s changed my life. I’ve met so many small business owners that have enriched the world I live in. They have inspired my own growth, they have rekindled my artistic flame within me, they have dared me to be not good..but great in what I do, each and every day.

”GoHuman.com is not a passing fad. It truly is a family of like minded individuals concerned with the communities they live in, bringing out the best in all, and realizing that we are ONE!”

James, you are truly one of a kind. Thanks for everything you’ve done to support GoHuman over the past months!

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GoHuman Grassroots

Thursday, February 11th, 2010

GoHuman is all about empowering small businesses and independent professionals by connecting them with the right customers in their community to establish a more sustainable economy. We’re not the only ones with this idea, which is a great thing. We can’t do it alone, and we depend on people everywhere who believe there is a better way.

But how do we do it?

Word of mouth has proven time after time to be the single most powerful form of marketing. People trust people like themselves, who are typically people they know well like friends or family.

At this stage in GoHuman’s growth, we are connecting with as many small businesses as possible in Chicago; L.A.; Madison, WI; Knoxville, TN; and Vancouver, Canada. You might ask why we’ve chosen those particular areas and I would tell you that in a way they chose us.

We believe in involving people who share our vision for a better, more equitable world, no matter where they are. We’re looking for people to join our grassroots marketing teams, whether they are in one of our existing markets or if someone has the gumption to get a new market going. It’s happened before, and we welcome anyone who is up for the challenge and the rewards.

Businesses everywhere are hurting. People everywhere are being shut down by the powers that be. GoHuman.com represents a genuinely better way for business to work to support themselves and their community.

There is nothing more inspiring than meeting new people who want to join the cause. Some have established themselves in their community and others are just looking for a way to help make things better. Either way, it’s the fuel that moves us forward and gives us hope that our dream can work.

And guess what? People just like you are growing GoHuman.

If you’re interested in joining our team and becoming a Founding Member of GoHuman.com, just email refer@GoHuman.com for more info. We guarantee that an actual human will respond.

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Going public!

Tuesday, October 27th, 2009

A recent Time Magazine cover article praised Twitter’s “game changing” nature – touting the brilliance of its simplicity, and the ecosystem built around it. It described a “home depot” of ways outsiders tweak the way tweets are created, reviewed and leveraged for a variety of purposes.

Another Time article, on facebook, discussed how divorce lawyers mine Social Media for personal information. When Susie shares on facebook that Bob bought her a necklace, Bob’s wife’s lawyer uses it in court. Or if his wife claims she can not work to increase her case for alimony, Bob’s lawyer uses Jane’s discussions on LinkedIn with potential employers.

The real news here isn’t technology, it’s the behavior of people. This may be an endless chicken and egg discussion, but it’s clear people are exercising less caution about sharing things – in writing – publicly. Facts previously hidden are coming to light more often.

In general, I find this to be a good thing. Our founding fathers established a balance of power which includes a Judicial branch – our legal system – for the sake of justice. The unveiling of facts, the sharing of secrets, enables justice to triumph, where, otherwise, the more savvy lawyer has carried the day – truth and facts be damned.

Will the growth of Social Media result in more truth? Can we handle the truth?

GoHuman.com’s advanced reputation model is designed to both catch and grow this wave, on our way to a more transparent, and therefore more effective, not to mention fair, marketplace.

Are you ready for transparency?

Are you ready for transparency?

Make money through YouTube

Wednesday, September 2nd, 2009

Right in time for our Million Dollar Video Contest, YouTube has added a feature that allows any popular video to become monetized with the creator’s permission. The ad revenues are shared between the video creator and YouTube, which is a great idea. GoHuman.com offers generous referral bonuses for those who help build our community.

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Give people clean drinking water

Monday, August 31st, 2009

Charity: water helps millions of people drink clean water. It’s amazing to hear the story of how something starting so small can inspire people to give so much. Find out how you can help.

Why do I do this?

Friday, August 28th, 2009

On the surface I’m a typical white American male. Dig deeper and you’ll find that I was born in Canada and have lived in 7 countries. Some of my formative years were spent in Sweden, a “socialist” country bordering on the Soviet Union, during the Cold War years.

We didn’t follow regional basketball and baseball, we watched Sweden compete in Soccer and Hockey with countries that had opposing ideological, political, social and economic systems. My Swedish cousin used to joke that the Russian ships patrolling the Baltic borders were Keeping people from flooding into the “Worker’s Paradise”. I am fascinated by these differences, how they affect the individual, and the societies they produce.

Throughout history people have tried a variety of economic models, social systems and government structures, with mixed results. The Internet has enabled new experiments that leverage the “voice of the people” and democracy in new ways. In the US the Internet has played an increasing role in determining who can become a presidential candidate and, most recently, who gets elected.

I believe in the power of the individual, communities, and nations to achieve self determination, create change, and control their destiny. GoHuman.com addresses change up and down economic and power pyramids. It provides new ways of working and being compensated at the micro and macro level. It provides new ways of connecting, working and relating – one-on-one or in larger circles, in new, innovative, and positive ways. And I believe that as its adoption rate increases, it will produce real, lasting change.

GoHuman.com is not just “social networking”. It harnesses the power of the latest technology advancements of the human race, and pushes the envelope of integrating these into our daily lives, our economic philosophy, and our social structure. GoHuman.com has the power to improve the equality and dignity of individuals and communities across socio-economic boundaries, while celebrating their unique and cultural characteristics.

I believe in GoHuman.com’s primary tagline – that you can use it to change the way your world works. As John Lennon said in one of his most famous songs, “Imagine” “You might say I’m a dreamer, but I’m not the only one. I hope someday you’ll join us, and the world will live as one.”

Wade Fransson
GoHuman.com Co-Founder

Me and my gal

Me and my gal