GoHuman Blog

When GoHuman decided to launch its Beta Phase on Labor Day we knew we had the right idea.  Political events in recent months have led to elected officials attacking the core ideas behind Unionism.  Highlighting the roots of, and what went wrong with the Union Movement, is critical to enabling U.S. Citizens to make better informed decisions.

Reflecting on this is also a good time to announce GoHuman’s interest in Yes! Magazine.  A headline article will help our members and readers understand why.  Not only do I personally live in Madison, an epicenter of the resistance against newly elected Governor Scott Walker, and not only does Yes! Magazine, in another recent article, highlight the connection to the Packers, of whom I just declared myself a fan, but our understanding of the causes of the problem, and the types of solutions we propose, seem to be in complete alignment.

This is why I recently gave a gift subscription to Yes! Magazine to several GoHuman Co-founders and other supporters, and why I’m reaching out to explore other areas of support and alignment with the Yes organization.  The problems we face are immense.  We’ve all got to sacrifice, even the teachers, policemen and other government employees.  But we need to do so with an attitude of positive cooperation, not with what amounts to a war-like attitude.  Solidarity with a magazine called Yes! seems timely and right.

I love this time of year! We find ourselves in such a magical place. The “Season of Giving.”  At this special time of year people come together in the most unimaginable ways.  We actually take the time to stop and acknowledge the many things we have in our lives to be thankful for.  And, most importantly, we realize the importance of “giving.”

Bring joy to someone this holiday season and put a smile on their face, by performing an act of kindness. Any act. Many acts of kindness don’t cost a penny, but the benefits gained can be priceless.

Any one can accomplish an act of kindness during the Christmas season:

1. Call a friend or relative who you haven’t spoken to in a long time
2. Shovel the snow from your neighbor’s driveway and sidewalk
3. Offer to do some Christmas gift wrapping for someone
4. Volunteer some time to help serve meals at a local homeless shelter or food pantry
5. Offer to watch a neighbors pet while they’re away for the holiday
6. Donate new/used toys / clothing to charity, so others less fortunate can receiving something that will surely mean the world to them.
7. Gather some family, friends or neighbors together and go Christmas caroling in  the neighborhood or an assisted living center
8. Sit and “listen” to someone who needs a shoulder to lean on
9. Extend a smile to a clerk who looks like they could use one
10. Let others know how thankful you are to have them in your life

The original Christmas story is about the ultimate gift given for the purpose of changing the world. Regardless of your religious beliefs, consider spending time this holiday season finding ways to help others. Pay it forward and perform an act of kindness today.

1776 in the U.S. is symbolic of the struggle for freedom from those who would tax without representation.  Economic freedom.  Since last July 4 the markets had a wild recovery ride, but in the last month they’re trending dramatically down again.  The power of global government stimulus has run its course, and the fundamental problems have not yet been fixed.  New regulations have been authored and are in various stages of approval, but there is disagreement on what they will or won’t achieve, both positively and negatively.

There are many ways to look at this problem.  I like the chart at bottom with democracy and economic freedom on a grid.  We could discuss the placement of various countries, but to do so we’d have to first discuss the criteria by which we evaluate the terms.  That would lead to other discussions – and it gets pretty complex pretty fast.  Here’s an interesting video that shows there is hope we’ll get it right!

GoHuman.com’s answer to these challenges is to unite and strengthen local entrepreneurs, supported by a marketplace with transparent information.  This allows prices and services to find their own levels, as in so-called free markets.  But by building it from the bottom up, and putting ownership in the hands of the individual, we strip power from “market makers” who manipulate and control the so-called free markets to their advantage.  We welcome your input to this discussion.

Thank you to our members and supporters.  We look forward to working with you to make GoHuman.com even better in the year ahead.

In past blogs I’ve compared Corporations to Dinosaurs.

One reason is the “Reptilian Brain Stem” – where we get our fundamental survival instinct – the so-called “Fight Flight” response.

The DNA of even the best intentioned corporations, such as Apple and Google, determines it’s nature.  The purpose of corporate structure is to remove the personal risk to the creators and investors by creating a new entity, under the control of the creators, which acts to secure profits.   Even with the most noble of intentions, once this new entity reaches maturity, and the intentions of noble founders recede into the background, it uses its gargantuan power to dominate and control any market it can, for the profit purpose for which it was created.  Frankenstein style.

Most people don’t see Apple and Google that way.  Apple is cool, hip, stylish, trendy.  It’s customers identify with it, and are willing to pay premium prices.  At the opposite end we have Google.  So nerdy it’s cool, lavishing free stuff on all as it slowly worms it’s way into a position of absolute dominance relative to all information on the planet.  And information is power.

They’ve also had a cozy inbred relationship, even sharing Board seats – until recently.  Here’s an article that shows the Reptilian Nature inherent in their previously symbiotic relationship beginning to emerge.

GoHuman.com’s DNA is different.  I hope you’ll dig deeper to learn why!  We hope you’ll join us in deploying a better evolutionary model.  We hope you’ll use us to change the way your world works.

Why GoHuman.com?  Reason #12 is that we’re more Human!

Reason #1; Reason #2; Reason #3; Reason #4; Reason #5; Reason #6; Reason #7; Reason #8; Reason #9; Reason #10; Reason #11;

Today is Memorial Day in the United States, a day of reflection on those who died in Military Service. In America it’s politically correct to speak out “in support of our troops” but war is controversial.

GoHuman.com is not afraid to challenge the status quo, question common wisdom and “make people think”. Historically it can be said that most of the men and women who have died in US wars gave their all for their ideals, but probably not all of them did, nor was every war a “just” war. With a history of drafts and volunteers, some “gave all” for the ideals of others or because the Military was a path to a better personal future.

I was born outside the US and have had two non-US passports. I’m now a US citizen, but still see multiple sides. There are many view-points on war, armed struggle and change. I was living in Germany when Dances With Wolves came out, a big hit there for reasons I won’t seek to explain here. Check out Soderbergh’s dual-movie 5+ hours on Che Guevara or other documentaries on civil wars to gain additional perspective.

GoHuman.com seeks to Change the Way Our World Works from the bottom up, one professional reputation and one connection at a time. There are numerous revolutionary principles embedded in the concept, business model and execution. For us Memorial Day is an inspiration to struggle, peacefully, for change. There are numerous ways to get involved, including a number of positions open. Let me know if you are interested.

GoHuman.com is serious about freedom and positive change, about dedicating our lives to a better future for all. Please let us know what you are doing to “Change the Way Your World Works”.

In memory of those who gave all for their ideals

Reason #1; Reason #2; Reason #3; Reason #4; Reason #5; Reason #6; Reason #7; Reason #8; Reason #9

Why GoHuman.com?  Reason #10 is that we provide a different perspective

Reason #11; Reason #12

The Triple Bottom Line (TBL) concept of “People, Planet, Profit“ demands that a company’s responsibility be to the people who are influenced in any way by the actions of the firm rather than the people who own it.

TBL is typically discussed in a big business context for two reasons: One, big businesses are by nature the farthest out of human touch with sustainability. Two, if you have to choose one business to make sustainable, a bigger business will have a bigger impact.

But what if we could create an integrated network of small local businesses and independent professionals with an eye on the ecological, economic, and social concepts expressed by the Triple Bottom Line related to their communities?

What if people all over the planet quietly frustrated with the status quo could find the voices of power they’ve lost in the wake of unprecedented corporate growth over the past century?

GoHuman’s vision is a world where these ideals are not afterthoughts, but rather integral and essential elements connecting every community and every business within those communities. We cannot afford for these to be abstract thoughts or luxuries. They are a necessary part of the emerging global consciousness and we need to integrate them into our personal and professional lives by igniting our tribal instincts.

In the United States and other parts of the world, the motivation to adopt this sustainable lifestyle is neither handed down by the government nor encouraged by our existing capitalist economic model. An intricate web of subsidies and loopholes has all but extinguished the basic humanity enjoyed in simpler times in favor of the almighty profit margin.

It’s not all doom and gloom. There is hope. We believe in a better way. It’s the passion that fuels GoHuman and the real people behind it — people just like you with the vision and gumption to do something about it.

It starts simply. It starts with an equitable marketplace that promotes balance amongst the people who use it by rewarding those who provide value with something equitable in return.

It starts with you.

All this speculation about Google buying Yelp for half a billion dollars starts to sound suspiciously like some of the other high finance deals that led to the current economic crisis. But at the end of the day, these are two corporations beholden to shareholders and investors with wealth aggregated at the top and controlled from the top. Worse still, that wealth is still leaving your community.

Where’s the little guy in all this? The independent local professional or small business who just needs to get more customers in the door, no matter who happens to own the search traffic or content at that particular moment.

Google was supposed to be in the business of objectively aggregating the world’s information, not owning it. Buying Yelp ensures a degree of control over the content that is created. And remember who’s creating all that content? You and me.

Yelp was a directory created to give consumers a democratic voice in recommending brick and mortar businesses. I believe their motives were pure, but they leaned so far in favor of the consumer as to alienate businesses who now tell extortion-like tales. The review system is limited and features such as business responses and custom business info are afterthoughts at best.

There is a better way.

What if the website that contained all the customer feedback alllowed businesses to express themselves and interact in a more natural, independent way?

Better yet, what if the people who contribute to the website community end up owning it?

GoHuman.com represents something completely different — 1000’s of sustainable localized business communities connected through the Web yet protected from the rampant evaporation of local wealth. We’re building a unique collaborative economic structure that directly rewards those who contribute to its growth. It’s a revolutionary concept that takes a bit of faith to absorb, but we truly believe it will transform local communities from the inside out, equalizing the gap between the big guys and the little guys.

Speaking of gargantuan corporations, Fortune’s Global 500 proves our planet’s economy is completely unsustainable.

Seven oil companies: Holland (1) UK (4) France (6) China (9) and the U.S. (2, 5 & 7) are in the top 10.  These giants exploit nonrenewable resources.  #3 is big-box retailer Wal-Mart, under siege by environmental and local activists.  Dutch financial services titan, ING (see #1) is #8.  The world’s largest car company, from tiny Japan – which could be car-free, is #10.

By 20 we get 4 more oil/energy companies and 3 more car manufacturers.  If you are horrified, or at least care, watch the award winning documentary The End of Suburbia. Even if you don’t buy the logic of “peak oil production” (which I don’t) or Who Killed the Electric Car (which I do), it’s a revelation.

Sustainability is #1 in a series of 19 Blogs, in no particular order, of answers to “Why GoHuman.com?”.  A shocking recommendation by company #43 is next.

Picture of Crude Awakening – a Burning Man Event

Reason #2; Reason #3; Reason #4; Reason #5; Reason #6; Reason #7; Reason #8; Reason #9; Reason #10; Reason #11; Reason #12

Decades ago Bob Dylan sang that the times were changing. There are again welcome indications of serious change underfoot. They are the real green shoots cropping up. One of the most recent ones I saw was the $500M apology from Goldman Sachs.

If anyone doubts that this is change, consider this. Goldman Sachs first blustered in defense of it’s profiteering coming out of the near global economic meltdown. They were obviously very happy to reap the spoils in a game of global chicken, in which the last one standing can make out like a bandit, if of course the horrifying crash is avoided.

They also took the standard arrogant stance that they deserved the out-sized bonuses they pay themselves for sucking enormous amounts of value out of the system, at the expense of those at the bottom, who’s blood they are harvesting as they squeeze the proverbial turnips.

But now they are apologizing. And in delivering the $500M to small businesses who have suffered from their exploitation of the so-called free markets and the resulting global economic serfdom.

So this is indeed a welcome start. It’s an indication that, ultimately, the world is programmed towards a new level of maturity. One in which the actual worth of each individual voice is equal, independent of their net worth.

Susan Nieman, in a recent EnlightNext article titled “Idealism for Grown-Ups”, explains a basic tenet of philosopher Immanuel Kant: “Claims of reality and the claims of the ideal should be given equal weight”.

It’s a sophisticated philosophical underpinning of a truism I heard as a teenager. Every week Casey Kasum told American Top 40 listeners to “keep our feet on the ground and keep reaching for the stars”.

Fans of GoHuman.com intuitively embrace this principle and see no disconnect with our “Change the Way Your World Works” tag-line. Others, put off by our grandiose vision, view our approach as naive and doomed to failure. We respect their perspective, and welcome their criticism, especially if they include constructive feedback.

Even Flamers help keep us honest. We “drink our own Kool-aid” about quality and local relevance, with the humility to “Make it Right”; another valuable component of GoHuman.com.

It’s in our nature to be idealistic. I’ll reach back much further than Kant for an admonition I learned as an undergraduate Theology student. The Hebrew prophet Zechariah, speaking to ancient scoffers, gives very modern advice: “Do not despise the day of small things”.

So grow older and wiser without losing idealism. Work at ground level and stretch for the stars. Align with the forces of nature. People who say GoHuman.com can’t don’t know the meaning of Kant.

You Can! Just click Share This to change the way your world works!