Case Closed!

Thursday, January 21st, 2010

Myth, Old Wive’s Tales, Urban Legends! With the advent of the Internet and mass-forwarded email, we’ve all experienced the arrival of some fantastic little story or anecdote that strikes a chord with some element of our experience, and tempts us to forward it on.

Is the Hallmark Postcard virus real?  Will Microsoft really pay me if I forward this?  Is the prayer request for Cindy Hogman legit?  Did the driver of a Winnebago receive $1.75M for crashing while believing “cruise control” meant auto-pilot?

Snopes.com is a gem of a site for people who want the truth on Internet spawned funmail. Snopes is a trusted “phone-a-friend” site to check the facts and make sure we are not operating under a variety of false illusions, or guilty of spreading false information.

But when it comes to finding the best local services, providers of quality of their work, who you gonna call?  GoHuman.com, of course.

Register, Post, seek endorsements, collect feedback.  If you want a Local Marketing Consultant’s help, email refer@gohuman.com

Reason #7 – Local Reputation Based Services – from Accountants to Zen Meditation experts, Plumbers to Petsitters.  Help us make the world a little bit more trustworthy and reliable.

Detective Conan

Detective Conan

Reason #1; Reason #2; Reason #3; Reason #4; Reason #5; Reason #6;

#8 Next: A MicroCause in the best little town in America; Reason #9; Reason #10; Reason #11; Reason #12

Riding Reputation

Wednesday, January 6th, 2010

Hi Yo Silver!

The virtual bandits of the Wild Wild Web are at it again!

Consider this scenario – you want to check the balance on your hard-earned savings.

You’ve chosen to bank with a credit-union because of their reputation of serving members, rather than lining shareholder and director pockets.

And, so has your favorite search-engine, which you use to access your credit union’s website. You intuitively trust its reputation to reliably provide the link you need.

Your credit-union appears at the top, as it always does. You click on the link, log in to your account – but the service is temporarily unavailable. You decide to shop online, and check your account later.

Not so fast! You’ve been scammed!. While you’re browsing for pre-Christmas deals, your account is being plundered!

GoHuman believes reputation is your most important business asset. A quality reputation is worth far more than the tangible assets of your business, which is why corporations spend billions on brand. To compete, you must nurture and protect your reputation. James Russell Lowell wrote “Reputation is only a candle, of wavering and uncertain flame, and easily blown out, but it is the light by which the world looks for and finds merit.”

GoHuman.com was built to turn the “candle” of your reputation into a beacon, letting the world know that your customers recommend you. And best of all, GoHuman.com isn’t a mechanical search-engine that can be manipulated by scammers or billion dollar budgets, GoHuman.com is a community, where real customers vouch for your reputation, providing an accurate and trustworthy reflection of your service.

Post your services today, and request endorsements from those who know you best. It’s easy, and it’s free!

And if you’d like help leveraging the full power of building your reputation quickly and effectively, email Refer@GoHuman.com and ask us to put you in touch with a Local Marketing Consultant so you can get on with doing what you do best — providing that great service.

Come on Kemo Sabe, what are you waiting for?

The Lone Ranger, Tonto and Silver

Happy Birthday Sesame Street!

Tuesday, November 10th, 2009

Today is Tuesday, November 10, 2009, and it is the 40th birthday of Sesame Street!

Sesame Street is one of the longest-running children’s programmes, and has spun off numerous films, the Muppet TV series, and one of everyone’s favourite Disney attractions, the 3-D Muppet Theatre. It has played host to numerous celebrities – Michele Obama has recently appeared in an episode.

Sesame Street broke new ground with its formula of appealing to both children with a mix of fun, friendly, cuddly and sometimes mildly-scary monsters, while also appealing to the parents with jokes and skits which played off popular culture and historical events. Sesame Street was an educational programme which found a perfect balance between entertainment and education. It related life-lessons about bullying, about being different and being proud of it, without playing the race or gender card. It managed to teach children facts and concepts – while also helping parents to understand how to deal with their children.

The writers and producers of the Disney and Pixar films we all love today must have been heavily influenced by Sesame Street. We can see the same formula of simultaneously appealing to both young and old with all the jokes which play on multiple levels. I would argue that your sense of humour, and how you see the world, has very likely felt that influence, and you are the better for it – even if you’ve never seen the show.

I grew up on Sesame Street – although I have lived in the UK for the past 23 years, I grew up in the USA, and among my best childhood friends were Oscar, Cookie, Grover and Snuffleupagus. We don’t have the current series here, but I’m constantly amazed by the number of Europeans who know and love Sesame Street as well. It’s one American export of which the USA can justifiably be proud.

Arguably, Sesame Street has changed the world.

So let’s all raise a glass of milk (or pickle juice) to Sesame Street – happy 40th birthday!

And, for any business or anyone offering a service – there’s a lesson here. Build a reputation of being decent and positive and delivering what customers want with a bit extra – and not only will they love us, they’ll celebrate our success. If you haven’t already, check out the GoHuman services, and see that is a huge part of what we’re about.