GoHuman Blog

1776 in the U.S. is symbolic of the struggle for freedom from those who would tax without representation.  Economic freedom.  Since last July 4 the markets had a wild recovery ride, but in the last month they’re trending dramatically down again.  The power of global government stimulus has run its course, and the fundamental problems have not yet been fixed.  New regulations have been authored and are in various stages of approval, but there is disagreement on what they will or won’t achieve, both positively and negatively.

There are many ways to look at this problem.  I like the chart at bottom with democracy and economic freedom on a grid.  We could discuss the placement of various countries, but to do so we’d have to first discuss the criteria by which we evaluate the terms.  That would lead to other discussions – and it gets pretty complex pretty fast.  Here’s an interesting video that shows there is hope we’ll get it right!

GoHuman.com’s answer to these challenges is to unite and strengthen local entrepreneurs, supported by a marketplace with transparent information.  This allows prices and services to find their own levels, as in so-called free markets.  But by building it from the bottom up, and putting ownership in the hands of the individual, we strip power from “market makers” who manipulate and control the so-called free markets to their advantage.  We welcome your input to this discussion.

Thank you to our members and supporters.  We look forward to working with you to make GoHuman.com even better in the year ahead.

Fathers are as different and unique as snowflakes.  More so – as they range across the full saint to sinner spectrum.  But we can all acknowledge that without a father we wouldn’t be here.  And the majority of people on the planet no doubt have very positive feelings related to their father, because of what our fathers represent to us.

For me Father’s day has taken on a much deeper significance over the last 32 months.  From the moment my wife told me I was going to be a daddy my life was transformed.  Zoe, who’s name is Greek for Life – helps me understand its meaning.  Being her daddy offers the inspiration needed to move mountains that need moving in creating a better world.

And that is the tie-in to GoHuman.com, which seeks to Change the way the world works – for the better.

Happy Father's Day from me, Zoe and GoHuman.com

Why GoHuman.com?  Reason #13 is to give fathers another way to change the way the world works

Reason #1; Reason #2; Reason #3; Reason #4; Reason #5; Reason #6; Reason #7; Reason #8; Reason #9; Reason #10; Reason #11; Reason #12

In past blogs I’ve compared Corporations to Dinosaurs.

One reason is the “Reptilian Brain Stem” – where we get our fundamental survival instinct – the so-called “Fight Flight” response.

The DNA of even the best intentioned corporations, such as Apple and Google, determines it’s nature.  The purpose of corporate structure is to remove the personal risk to the creators and investors by creating a new entity, under the control of the creators, which acts to secure profits.   Even with the most noble of intentions, once this new entity reaches maturity, and the intentions of noble founders recede into the background, it uses its gargantuan power to dominate and control any market it can, for the profit purpose for which it was created.  Frankenstein style.

Most people don’t see Apple and Google that way.  Apple is cool, hip, stylish, trendy.  It’s customers identify with it, and are willing to pay premium prices.  At the opposite end we have Google.  So nerdy it’s cool, lavishing free stuff on all as it slowly worms it’s way into a position of absolute dominance relative to all information on the planet.  And information is power.

They’ve also had a cozy inbred relationship, even sharing Board seats – until recently.  Here’s an article that shows the Reptilian Nature inherent in their previously symbiotic relationship beginning to emerge.

GoHuman.com’s DNA is different.  I hope you’ll dig deeper to learn why!  We hope you’ll join us in deploying a better evolutionary model.  We hope you’ll use us to change the way your world works.

Why GoHuman.com?  Reason #12 is that we’re more Human!

Reason #1; Reason #2; Reason #3; Reason #4; Reason #5; Reason #6; Reason #7; Reason #8; Reason #9; Reason #10; Reason #11;

Today is Memorial Day in the United States, a day of reflection on those who died in Military Service. In America it’s politically correct to speak out “in support of our troops” but war is controversial.

GoHuman.com is not afraid to challenge the status quo, question common wisdom and “make people think”. Historically it can be said that most of the men and women who have died in US wars gave their all for their ideals, but probably not all of them did, nor was every war a “just” war. With a history of drafts and volunteers, some “gave all” for the ideals of others or because the Military was a path to a better personal future.

I was born outside the US and have had two non-US passports. I’m now a US citizen, but still see multiple sides. There are many view-points on war, armed struggle and change. I was living in Germany when Dances With Wolves came out, a big hit there for reasons I won’t seek to explain here. Check out Soderbergh’s dual-movie 5+ hours on Che Guevara or other documentaries on civil wars to gain additional perspective.

GoHuman.com seeks to Change the Way Our World Works from the bottom up, one professional reputation and one connection at a time. There are numerous revolutionary principles embedded in the concept, business model and execution. For us Memorial Day is an inspiration to struggle, peacefully, for change. There are numerous ways to get involved, including a number of positions open. Let me know if you are interested.

GoHuman.com is serious about freedom and positive change, about dedicating our lives to a better future for all. Please let us know what you are doing to “Change the Way Your World Works”.

In memory of those who gave all for their ideals

Reason #1; Reason #2; Reason #3; Reason #4; Reason #5; Reason #6; Reason #7; Reason #8; Reason #9

Why GoHuman.com?  Reason #10 is that we provide a different perspective

Reason #11; Reason #12

The Triple Bottom Line (TBL) concept of “People, Planet, Profit“ demands that a company’s responsibility be to the people who are influenced in any way by the actions of the firm rather than the people who own it.

TBL is typically discussed in a big business context for two reasons: One, big businesses are by nature the farthest out of human touch with sustainability. Two, if you have to choose one business to make sustainable, a bigger business will have a bigger impact.

But what if we could create an integrated network of small local businesses and independent professionals with an eye on the ecological, economic, and social concepts expressed by the Triple Bottom Line related to their communities?

What if people all over the planet quietly frustrated with the status quo could find the voices of power they’ve lost in the wake of unprecedented corporate growth over the past century?

GoHuman’s vision is a world where these ideals are not afterthoughts, but rather integral and essential elements connecting every community and every business within those communities. We cannot afford for these to be abstract thoughts or luxuries. They are a necessary part of the emerging global consciousness and we need to integrate them into our personal and professional lives by igniting our tribal instincts.

In the United States and other parts of the world, the motivation to adopt this sustainable lifestyle is neither handed down by the government nor encouraged by our existing capitalist economic model. An intricate web of subsidies and loopholes has all but extinguished the basic humanity enjoyed in simpler times in favor of the almighty profit margin.

It’s not all doom and gloom. There is hope. We believe in a better way. It’s the passion that fuels GoHuman and the real people behind it — people just like you with the vision and gumption to do something about it.

It starts simply. It starts with an equitable marketplace that promotes balance amongst the people who use it by rewarding those who provide value with something equitable in return.

It starts with you.

We’ve been honoring two important themes in April – Earth Month and Autism Awareness Month. Yesterday marked the 40th anniversary of Earth Day and we want to help you find ways to create a more sustainable business. We’re also continuing support of our MicroCause for Sunshine supporting autism.

Green is a long-standing buzzword, but what does it mean for your business and community? It’s different for every business and can be difficult to know where to begin. While there is no silver bullet for going green, many great resources are available to help you achieve sustainability.

GoHuman has partnered with Green Globe, providing the premier global certification for sustainability since 1993. Green Globe pioneers what it means to be sustainable and has developed several programs to help businesses achieve sustainability across the planet. They provide independent verification that your business is operating sustainably and in line with Green Globe certified businesses around the world.

Respond today to receive a 10% discount off your Green Globe membership and enjoy these benefits:

• GoHuman Local Marketing Consultant support – we’ll register your business and provide 6 months free at our $5 monthly subscription level.
• Immediate access to the Green Globe Certification System
• The Green Globe benchmarking tool: Green Globe Index
• The Green Globe Environmental Trainings Program
• Listings as “Green Globe Member” on all Green Globe websites
• Access to accredited Green Globe Consultants and Auditors to pursue certification
• Marketing Services provided by Green Globe Marketing
• 10% membership discount applies each year you renew

GoHuman is a marketplace devoted to helping local communities achieve sustainability. Local energy and ideas serve as the foundation for the site’s growth and allow for mutual prosperity. Read more from CEO Wade Fransson about why green energy matters.

Today marks 40 years of working together to live in balance with the planet’s limited resources. Here are 5 easy things you can do to help!

1) Take part in the Official Earth Day 2010 Campaign – Sign the Climate Declaration

2) Click here to tell Congress to pass a fair, ambitious and comprehensive climate bill.

3) Add a pledge to Sierra Club’s map and win a trip to Hawaii

4) Sign the Rock The Vote petition for Energy Independence

5) Cut down on your daily disposables – it’s easy!

Thanks for doing your part!

What does green mean to you as a business owner or consumer? It’s certainly a buzzword that gets a lot of attention, especially this month as we celebrate the 40th anniversary of Earth Day.

In 40 years have we accomplished as much as we could to sustain a sustainable ecosystem for our planet? Probably not, but it’s human nature to move incrementally until disaster strikes.

GoHuman is a marketplace devoted to helping local communities achieve sustainability. Local energy and ideas serve as the foundation for the site’s growth, and allow for mutual prosperity. Local means:

• Fewer resources to transport goods and services is better for the environment
• Money spent by the community stays in the community
• Services tailored specifically to the needs and challenges of the community
• Reduced costs due to lower overhead of the individual provider
• Greater flexibility for better quality of life
• Bringing back the unique downtown communities this country has lost
• Helping the economy-at-large by feeding it at the smallest level
• Taking the current crisis into your own hands rather than waiting for someone else to fix it

If you are a green-certified service provider, you’re one of us. So why not join us? I welcome you to post your services to GoHuman and join a growing community of like-minded businesses and community members. Together we can help local communities and the environment.

Thank you for making a difference in your community and ours. Read on for ideas on marketing a green business.

GoHuman is all about empowering small businesses and independent professionals by connecting them with the right customers in their community to establish a more sustainable economy. We’re not the only ones with this idea, which is a great thing. We can’t do it alone, and we depend on people everywhere who believe there is a better way.

But how do we do it?

Word of mouth has proven time after time to be the single most powerful form of marketing. People trust people like themselves, who are typically people they know well like friends or family.

At this stage in GoHuman’s growth, we are connecting with as many small businesses as possible in Chicago; L.A.; Madison, WI; Knoxville, TN; and Vancouver, Canada. You might ask why we’ve chosen those particular areas and I would tell you that in a way they chose us.

We believe in involving people who share our vision for a better, more equitable world, no matter where they are. We’re looking for people to join our grassroots marketing teams, whether they are in one of our existing markets or if someone has the gumption to get a new market going. It’s happened before, and we welcome anyone who is up for the challenge and the rewards.

Businesses everywhere are hurting. People everywhere are being shut down by the powers that be. GoHuman.com represents a genuinely better way for business to work to support themselves and their community.

There is nothing more inspiring than meeting new people who want to join the cause. Some have established themselves in their community and others are just looking for a way to help make things better. Either way, it’s the fuel that moves us forward and gives us hope that our dream can work.

And guess what? People just like you are growing GoHuman.

If you’re interested in joining our team and becoming a Founding Member of GoHuman.com, just email refer@GoHuman.com for more info. We guarantee that an actual human will respond.

All this speculation about Google buying Yelp for half a billion dollars starts to sound suspiciously like some of the other high finance deals that led to the current economic crisis. But at the end of the day, these are two corporations beholden to shareholders and investors with wealth aggregated at the top and controlled from the top. Worse still, that wealth is still leaving your community.

Where’s the little guy in all this? The independent local professional or small business who just needs to get more customers in the door, no matter who happens to own the search traffic or content at that particular moment.

Google was supposed to be in the business of objectively aggregating the world’s information, not owning it. Buying Yelp ensures a degree of control over the content that is created. And remember who’s creating all that content? You and me.

Yelp was a directory created to give consumers a democratic voice in recommending brick and mortar businesses. I believe their motives were pure, but they leaned so far in favor of the consumer as to alienate businesses who now tell extortion-like tales. The review system is limited and features such as business responses and custom business info are afterthoughts at best.

There is a better way.

What if the website that contained all the customer feedback alllowed businesses to express themselves and interact in a more natural, independent way?

Better yet, what if the people who contribute to the website community end up owning it?

GoHuman.com represents something completely different — 1000’s of sustainable localized business communities connected through the Web yet protected from the rampant evaporation of local wealth. We’re building a unique collaborative economic structure that directly rewards those who contribute to its growth. It’s a revolutionary concept that takes a bit of faith to absorb, but we truly believe it will transform local communities from the inside out, equalizing the gap between the big guys and the little guys.