GoHuman Blog

I’ve been a WFB Customer for almost two decades with a Premier Master Asset (PMA) account identifying me as a “High Value” customer.  At the beginning of the housing bubble I loved WFB for financing single family rental property investments for my retirement.

But when the poop hit the fan, they treated me worse than a number.  As rates came down I spent years trying to refinance my properties through them.  They could not (or would not) help.  They had me resubmit reams of information they already had, charged me a $500 application fee, then denied the loan, multiple times.

Finally, as interest rates plummeted last year, I spent ten months working with an independent mortgage broker to refinance four properties.  Imagine my shock when two weeks after closing the last one, WFB acquired two of them.

PMA customer or not, WFB would not loan me money, despite a 19 year relationship with them, but had no problem acquiring my loans from a third party.  Individuals are a tiny, insignificant annoyance to the business of big banking.  WFB works for someone, but not for me, and likely not for you.

I stuck with WFB because they were not even close to being the worst of the lot.  But the problem is systemic, and I founded GoHuman to initiate radical change, so GoHuman.com is in the process of switching merchant services from WFB to Summit Credit Union.

My apologies to our community for taking so long to take this step in breaking my personal co-dependence on a “too-big-to-fail” institution.  This move is long overdue, but it’s now easier to say WFB PMA?  KMA!

Over the next few months we’ll get more serious about establishing who and what we are, and how, exactly, we are going to change the way our world works!  We also look forward to hearing your thoughts.

Starting a business may be a necessary path for a lot more people going forward, as the economy is not consistently creating enough jobs to keep up with population growth. Those who have lost jobs in the recent economic turmoil may be faced with the cold, hard reality that when unemployment benefits run out they will have to take matters into their own hands.

This does not have to be a daunting task requiring herculean efforts. Simply put, a business satisfies a need for which a fellow human is willing to pay money. Look around. If you don’t see something in your community that people need done and are willing to pay good money for, you are not in touch with reality.

In my case, I started with the simple idea that people who start businesses will always need access to money. If I could find sources of money and connect those sources with the many business owners that needed capital, I would have a steady stream of business. Little did I know at the time that the whole banking system would seize up and make applying for a simple business loan a pain-staking process… one in which people would gladly pay a guide handsomely in order to get them to the other side. It’s been a 12 year journey, but today I have a thriving business that supports my family of six with one currently in college and two having completed college recently!

At GoHuman, we understand what it is like because we are in the trenches every day, fighting the fight of the entrepreneur. It’s our business to help you succeed. Here’s how we can help you on your path to success, at no cost to you. Start out by posting your business, for free, on GoHuman. Then build your reputation and online presence by directing friends, customers, or prospects to your online presence. And follow our blog to learning the basics of how to market your new business. These simple steps will continue to pay dividends long into the future.