GoHuman Blog

The GoHuman blog has expressed Occupy Wall Street sentiments since before the movement started in Zucotti Park on 9/17/11. One reason a disenfranchised 99% seek to occupy is because they lack ownership.  Owners have legal rights to “enjoy, occupy, possess … an item of property.” The Occupy movement claims moral ownership to rights they don’t legally possess.  Is this moral claim valid?  Let’s look back to our Judeo-Christian heritage to point a way forward. 

Peter Schweizer recently shined a spotlight on Congressional insider trading, corruption and graft, and we are now seeing the cockroaches scramble.  60 Minutes has further exposed what we knew all along:   the more power you have, the more opportunity you have to abuse it.  And unless we create and enforce regulation to stop this bad behavior, such widespread abuse will continue to take place.  It’s pervasive on both sides of the aisle, from John Boehner to Nancy Pelosi. 

The dot.com meltdowns and unfortunate events that occurred in the early 2000’s created an amazing opportunity for businesses in Silicon Valley. It allowed them to regroup and build cultivating work environments. Given the complications our economy has endured over the past several years, people (most) are much more apt to be part of a team now more than ever. When people work collectively as teams rather than as individuals who are just there to collect a paycheck, productivity increases, morale is heightened and loyalty exists everywhere. All of which are among the top qualities necessary for boosting customer acquisition and retaining and growing the existing customer base.

People crave to be a part of something and want desperately to feel as though they’re contributing to the overall good of something; however, the fear factor is what permeates organizations, these days. That fear can be so overwhelming that it debilitates people’s willingness and ability to create and produce. Ironically, “people” are what keep a business, any business operating successfully. People are every organizations’ number one resource to achieving any goal, hitting a milestone or meeting any objective set. When companies provide ongoing opportunities for people to stretch their minds, enhance their skills towards their own aspirations, they’ll grow like a flower does with the sun and water. What’s more, they’ll end up creating huge competitive advantages for their company, every time.

Service minded individuals are always quick to recognize obstacles within an organization and are even quicker at wanting to remove those obstacles, to ensure they perform at the highest level of productivity as possible. Their intent is to make sure both internal and external customer satisfaction is met.

So exactly how do service oriented people identify and breakthrough the barriers that lie in the way of goal achievement? They build one-on-one relationships by connecting with others at a very basic level of communication and human interaction. They get to know people by asking a lot of questions and listening with intent. They ask others for their feedback on ideas. They ask for their involvement in identifying what’s working, what’s not working and most importantly, what they can do as a team, to improve matters that will allow them and the organization to continue moving forward. Through this type of ongoing communication; trust, respect and integrity are fostered.

Nobody trips over mountains. It is the small pebble that causes you to stumble. Pass all the pebbles in your path and you will find you have cross the mountain. The mind does not create what it perceives, anymore than the eye creates the rose.

~Ralph Waldo Emerson

1776 in the U.S. is symbolic of the struggle for freedom from those who would tax without representation.  Economic freedom.  Since last July 4 the markets had a wild recovery ride, but in the last month they’re trending dramatically down again.  The power of global government stimulus has run its course, and the fundamental problems have not yet been fixed.  New regulations have been authored and are in various stages of approval, but there is disagreement on what they will or won’t achieve, both positively and negatively.

There are many ways to look at this problem.  I like the chart at bottom with democracy and economic freedom on a grid.  We could discuss the placement of various countries, but to do so we’d have to first discuss the criteria by which we evaluate the terms.  That would lead to other discussions – and it gets pretty complex pretty fast.  Here’s an interesting video that shows there is hope we’ll get it right!

GoHuman.com’s answer to these challenges is to unite and strengthen local entrepreneurs, supported by a marketplace with transparent information.  This allows prices and services to find their own levels, as in so-called free markets.  But by building it from the bottom up, and putting ownership in the hands of the individual, we strip power from “market makers” who manipulate and control the so-called free markets to their advantage.  We welcome your input to this discussion.

Thank you to our members and supporters.  We look forward to working with you to make GoHuman.com even better in the year ahead.

In past blogs I’ve compared Corporations to Dinosaurs.

One reason is the “Reptilian Brain Stem” – where we get our fundamental survival instinct – the so-called “Fight Flight” response.

The DNA of even the best intentioned corporations, such as Apple and Google, determines it’s nature.  The purpose of corporate structure is to remove the personal risk to the creators and investors by creating a new entity, under the control of the creators, which acts to secure profits.   Even with the most noble of intentions, once this new entity reaches maturity, and the intentions of noble founders recede into the background, it uses its gargantuan power to dominate and control any market it can, for the profit purpose for which it was created.  Frankenstein style.

Most people don’t see Apple and Google that way.  Apple is cool, hip, stylish, trendy.  It’s customers identify with it, and are willing to pay premium prices.  At the opposite end we have Google.  So nerdy it’s cool, lavishing free stuff on all as it slowly worms it’s way into a position of absolute dominance relative to all information on the planet.  And information is power.

They’ve also had a cozy inbred relationship, even sharing Board seats – until recently.  Here’s an article that shows the Reptilian Nature inherent in their previously symbiotic relationship beginning to emerge.

GoHuman.com’s DNA is different.  I hope you’ll dig deeper to learn why!  We hope you’ll join us in deploying a better evolutionary model.  We hope you’ll use us to change the way your world works.

Why GoHuman.com?  Reason #12 is that we’re more Human!

Reason #1; Reason #2; Reason #3; Reason #4; Reason #5; Reason #6; Reason #7; Reason #8; Reason #9; Reason #10; Reason #11;

The Triple Bottom Line (TBL) concept of “People, Planet, Profit“ demands that a company’s responsibility be to the people who are influenced in any way by the actions of the firm rather than the people who own it.

TBL is typically discussed in a big business context for two reasons: One, big businesses are by nature the farthest out of human touch with sustainability. Two, if you have to choose one business to make sustainable, a bigger business will have a bigger impact.

But what if we could create an integrated network of small local businesses and independent professionals with an eye on the ecological, economic, and social concepts expressed by the Triple Bottom Line related to their communities?

What if people all over the planet quietly frustrated with the status quo could find the voices of power they’ve lost in the wake of unprecedented corporate growth over the past century?

GoHuman’s vision is a world where these ideals are not afterthoughts, but rather integral and essential elements connecting every community and every business within those communities. We cannot afford for these to be abstract thoughts or luxuries. They are a necessary part of the emerging global consciousness and we need to integrate them into our personal and professional lives by igniting our tribal instincts.

In the United States and other parts of the world, the motivation to adopt this sustainable lifestyle is neither handed down by the government nor encouraged by our existing capitalist economic model. An intricate web of subsidies and loopholes has all but extinguished the basic humanity enjoyed in simpler times in favor of the almighty profit margin.

It’s not all doom and gloom. There is hope. We believe in a better way. It’s the passion that fuels GoHuman and the real people behind it — people just like you with the vision and gumption to do something about it.

It starts simply. It starts with an equitable marketplace that promotes balance amongst the people who use it by rewarding those who provide value with something equitable in return.

It starts with you.

GoHuman supports local businesses and communities through a unique integrated approach to distributed ownership and responsibility. One of the ways we help is by bringing together like-minded companies who are working to achieve the same goals in their communities.

The Seattle Umbrella is Seattle’s only “Local Certification” service. Committed to promoting a sustainable and environmentally friendly local community in Seattle. Once your business is certified local, The Seattle Umbrella is your source for promotion to a highly targeted audience of people who genuinely want to support local business in Seattle.

Use their logo to gain recognition as a local business, as a marketing point, and as a statement that you support your community. Local businesses are the backbone of our community, and they are working to support practices that keep Seattle green, diverse, and sustainable.

Respond by Friday, June 4, and receive a 20% discount on your Seattle Umbrella membership and 6 months free basic subscription to GoHuman.com.

GoHuman is all about empowering small businesses and independent professionals by connecting them with the right customers in their community to establish a more sustainable economy. We’re not the only ones with this idea, which is a great thing. We can’t do it alone, and we depend on people everywhere who believe there is a better way.

But how do we do it?

Word of mouth has proven time after time to be the single most powerful form of marketing. People trust people like themselves, who are typically people they know well like friends or family.

At this stage in GoHuman’s growth, we are connecting with as many small businesses as possible in Chicago; L.A.; Madison, WI; Knoxville, TN; and Vancouver, Canada. You might ask why we’ve chosen those particular areas and I would tell you that in a way they chose us.

We believe in involving people who share our vision for a better, more equitable world, no matter where they are. We’re looking for people to join our grassroots marketing teams, whether they are in one of our existing markets or if someone has the gumption to get a new market going. It’s happened before, and we welcome anyone who is up for the challenge and the rewards.

Businesses everywhere are hurting. People everywhere are being shut down by the powers that be. GoHuman.com represents a genuinely better way for business to work to support themselves and their community.

There is nothing more inspiring than meeting new people who want to join the cause. Some have established themselves in their community and others are just looking for a way to help make things better. Either way, it’s the fuel that moves us forward and gives us hope that our dream can work.

And guess what? People just like you are growing GoHuman.

If you’re interested in joining our team and becoming a Founding Member of GoHuman.com, just email refer@GoHuman.com for more info. We guarantee that an actual human will respond.

I was on Ted.com the other day, listening to Seth Godin talk about tribes and more specifically about the dynamics of starting a movement. In this talk he spoke about how it is important to find a group that needs something and connect them with an idea that will address their needs. During this economic recession I have been bombarded with requests to forward resumes and requests for job leads from readers of my blog and listeners of my radio show. As much as I would love to help every single one of my supporters, I simply did not have the resources to make an impact.

I’ve been cooking up this blog since I lived in Germany in the early 90s.  I read “Food 2000″, a coffee-table book, touting “food miracles” – scientists solving world hunger and such.  It was sponsored propaganda against Alliance 90/The Greens.  I was horrified by what I saw.

I was just beginning to recover from an “incurable” auto-immune-related condition little understood by Medical Science, using dietary and other natural methods.  I told myself I would help change the system of systems.

Now Agribusiness is moving from propaganda to sinister control.  Scientific American, explains how Bio-engineering companies own articles published about their seed. Cropchoice.com explains how farmers using seed infected by patented seed are guilty of stealing.  Food Inc. is eating up the conscience of consumers.  Watch it, and take a symbolic stand, however small.

Yesterday Forbes arrived, with Monsanto on the cover as Company of the year.  Forbes’ arrogance since the economic meltdown has shocked this longtime reader.  The Frankenstein monster of business is  running rampant.  Our food supply is controlled by companies bio-engineered for greed.

Greg Brown sings “I watched my country turn into a coast-to-coast strip mall and I cried out in a song: if we could do all that in thirty years, then please tell me you all – why does good change take so long?”  Join us and speed up change.

Why GoHuman.com? reason #6?  Local Food

Fight for your right to control your own food!

Reason #1; Reason #2; Reason #3; Reason #4; Reason #5;

Next Time #7: All Hail Snopes! Reason #8; Reason #9; Reason #10; Reason #11; Reason #12