GoHuman Blog

One excellent principle to be applied in business is the element of surprise aka “doing the unexpected.” In sales and marketing, this means to continuously seek out ways to out-do, or upset your competition. Always look for ways you can add more value to the product or service you offer and adjust your prices accordingly. Staying a step ahead of the other service provides within your industry, allows you to have a competitive advantage.

Often, “doing the exact opposite” of what you have been doing can be the perfect solution that will give you the results you want. The natural tendency for a person who finds themselves in a hole, is to continue digging or doing the same things that clearly haven’t been working, thus far. The key is if you’re not getting the outcome you want, why continue doing the things that aren’t working? Change things up a bit. Continuing to tweak your system or process, allows you to discover what’s working, what’s not working and what’s missing, that if present, would make all the difference in the end result. Remember, the definition of insanity is often referred to as doing the same thing over and over again and expecting different results.

How important is follow-up and follow-through in business? Both can and will make or break a business. When opportunity strikes you take full advantage of it. If you offer a great product or service, you sell as much as you can to your target market. Use every opportunity imaginable to capitalize on it.

The ability to work effectively with others and lead responsibly are an organization’s greatest attributes and best path to travel, to achieve success.

One favorite question many people love to ask or at least are always thinking, is “what’s in it for me? A good and effective leader is always looking for ways to help others. Leaders understand that assisting others is a sure way to create within them, a desire of wanting to help you achieve your goals.

Implementing these success principles into your daily routine, will allow you to accomplish far more in a shorter period of time than you ever imagined.

The thought of achieving any big goal can often be overwhelming and seem so far out of reach that we decide it’s not worth pursuing. So how do you get past that daunting, dreading feeling and transform a dream into a project? By taking action. Any action. You accomplish it one step, one task, one measure at a time.

Ask your superior or yourself, “what’s the one thing I do that is more valuable than anything else?” Whatever the answer, look for continuous ways to perform more and more of that task and learn to do it a little better each day. It’s amazing how much and what you can accomplish by breaking your tasks down into bite-sized pieces, setting deadlines, and then taking action, every single day.

Get into a routine where you’re regularly improving your skills through personal & professional development. Designate a specific amount of time each day to reading about your field. Listen to audio programs on your way to and from work. Take additional courses whenever you can. These activities alone will jump-start your entire career and get you on the fast track in no time. When you invest an extra hour or two per day in personal/professional-improvement, the cumulative effect on your ability to get the results you want is extraordinary.

If you can measure it, you can manage it. In every area of your life, carefully analyze your activities and choose a specific number that will determine your level of success in that area. Focus all your attention on that number because just as a plant depends upon water to prosper, the same is true for people, what you focus on is what grows. The very act of being and remaining focused will allow you to perform better in that area, consciously and unconsciously.

The human fear of failure is the greatest obstacle we allow to get in our way of achieving success. Taken to its extreme, we become totally pre-occupied with not making a mistake, with seeking the approval of others for security. We allow it to debilitate us, entrap us, immobilize us from taking action.

Another major fear that gets in our way and interferes with performance, is the fear of rejection. We learn this when our parents make their love for us conditional upon our behavior. If we do what pleases them, we gain their love and approval. If we do something they don’t like, they withdraw their love and approval, which we interpret as rejection.

When dismantled, fear is nothing more than a thought. A thought that is all based in the future. As humans, we tend to fill in the blanks (our thoughts) with the worst case scenario. Fear is irrational. It’s a habit that we can change. Everyone has courage within them and the distinction is that those who don’t allow fear to control their thoughts and actions, call on that courage. They don’t allow their story to stop them from being who they want to be or from doing the things they want to do.  Our personality or story that we use to identify ourselves as, is never what truly defines who we are. Drop the story, get into action and the fear will gradually dissipate.

The opposite of fear is love. Love is always creative and fear is always reactive and ultimately tragic. Destructive! Fear produces “need,” but need it and you won’t get it.  Want it and you will. Want it with all your heart, aka, “commitment.”

Did you know 80% of businesses started by experienced businesspeople succeed? That’s an incredibly high statistic, but did you notice how I said “experienced” businesspeople are the ones who succeed?

Experienced entrepreneurs who’ve “been there, done that,” have a good understanding of what works and what doesn’t work in business.  Those who are fully committed to knowing what to do, when to do it, & know how to purchase and market the products/services offered, can and will survive in any economy. They know how to negotiate with their suppliers, they know how to raise money, they know how to sell & market and they know how to add continuous value to those they serve. “Experience” is the key.

Most businesses started by inexperienced people fail. Ninety-nine percent of businesses started by those who lack business experience, fail within the first two or three years. Why? Because they haven’t the slightest idea how to make it successful. They may have an idea for a product or service, but don’t have the experience to know what the key requirements are for building, sustaining or growing a successful business.

Coach’s Corner #1

To err is Human, but to repeat mistakes is tragic.  Leaders are confident, visionary, often right, and have a hard time seeing themselves. A Business Coach can make the difference between success and failure.

Have you noticed our “Make it Right” button? GoHuman.com was failing to market itself successfully, hurting us and our customers.  As CEO, I needed a Coach to help me fix what I was contributing to.   A good Coach is selective, so I was relieved to learn the one I wanted feels I am “coachable.”

Are you coachable? For your business to grow and expand, you have to be. It can be daunting, if not insurmountable, to be successful in all needed areas. A good Business Coach can help you consistently bring your A-Game.

Not everyone can afford a personal coach, but if you are coachable, GoHuman.com can help.  We’re proud to announce that Carrie Nicolini, a top-notch certified Business Coach, will provide a powerful, weekly blog for the small business owner.  Visit Coach’s Corner, starting Friday.

Check out Carrie’s credentials and friend her on facebook.  Speaking of facebook, here’s a college photo of me and my swimming coach

Reason #1; Reason #2; Reason #3; Reason #4; Reason #5; Reason #6; Reason #7; Reason #8; Reason #9; Reason #10;

Why GoHuman.com?  Reason #11 is Carrie Nicolini

Reason #12