GoHuman Blog

On Valentine’s Day we invited 10,000 people to ♥ Robert Moldenhauer by donating $1 or more towards his $14,900 MicroCause.

Robert, AKA Sunshine, now 12, was a heart transplant baby later diagnosed with Autism.  Sunshine’s family carries a burden of medical expenses and the heartbreak of caring for a child who needs their help but can’t communicate.

The Autism Treatment Center of America offers hope – read this  heartwarming report from the UK.  To raise funds for Sunshine’s treatment, the parents started Sunshine Sprouts, posted on GoHuman.com, and we’re spreading the word and donating $1 for every new registration that mentions Sunshine.

Donors are touched by Sunshine’s story, and we are moved by the donors: “A beautiful boy sent from God! I wish you/your family much joy and a long and prosperous life together; filled with wonderful memories!!!!”

We’re a month ahead of schedule, at $7,491, with more coming in daily.  I wish you could feel the spirit of joy and hope filling Sunshine and his family.  Love, prayers and generosity are already working their magic!

To build momentum, Lauren Wood has become GoHuman.com’s MicroCause Correspondent.  She will spread the word and connect us with communities active in the fight against autism.  If you’d like to help, please email Lauren@GoHuman.com or refer@GoHuman.com.

Show Sunshine you care with just $1! And spread the word.

Click the picture to donate to Sunshine

Reason #1; Reason #2; Reason #3; Reason #4; Reason #5; Reason #6; Reason #7; Reason #8

Why GoHuman.com?  Reason #9 is that we really are changing the way the world works!

Reason #10; Reason #11; Reason #12

As we watch the fallout of Capitalism gone wild, and what it does to those who indulge their greed and lust for power, it’s important to remember that the little choices we make along the way are determinate of big choices we would make if we were in those positions.

In this light I read an interesting article in the May, 2009 Ode (the magazine for intelligent optimists). You have to love the tag-line, as the editors are aware that they are at risk of being called naive. You can check out the article “Getting to the Heart of Money” online.

Two choice examples used are an Israeli day care that implemented late fees and found parents were more motivated by common courtesy and perception than money, and volunteers collecting more for charities than those paid to canvas. Bruno Frey, economist at the University of Zurich maintains “People are much more altruistic than standard economics claims,” and lays down the following gauntlet: “The challenge is for economists to nurture this intrinsic motivation instead of crowding it out.”

At GoHuman.com we’re working to attract people to the vision of a better marketplace, that not only helps small businesses reduce marketing costs, improve branding, and grow their customer base, but ensures those who care about making things better are also rewarded for their contributions and the value they create.

We thank those of you who are already on board, and hope to continue this dialogue as a reality check on how we’re doing in maintaining this delicate balance. We view our members, customers, supporters and co-owners as mirrors that keep the operators honest, to ensure that the small choices we make today are in line with the philosophy of creating a transparent market that rewards all contributors in an equitable fashion, no matter when they joined or what positions they hold.

Let us know how we’re doing!