Developing a customer base
One critical point to remember when developing a customer base is to, be selective in your choices. First, determine what kind of customer “you” want to do business with.
One option is to do business with those who are mostly concerned about price and less about value/product/service. These types of customers are typically perceived as “high maintenance-low profit”, which means the minute they find a better price or think they’re paying too much, they’ll be looking for a better deal, someplace else.
Another option (preferred by most) is to do business with those who understand the true value and quality of the service and or product offered. These are the same customers who are willing to pay extra because of the “added-value” they know they’re getting and can trust. They want you to stay in business and they also understand you need to be profitable, in order to do so.
To simplify, the quality of your business is directly related to the quality of your customer
This entry was posted by Carrie Nicolini
on Friday, June 11th, 2010 at 9:33 pm
Filed under coaching.
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