GoHuman Blog

In October I wrote an entry (“Google no evil”) about Google’s 10¹⁰⁰ initiative. I praised Google for trying to change the world by gathering the ideas, and committing $10 Million funding. I also wondered if Google would prefer those ideas which would bring them profit; perhaps not those which could change the world.

You can check progress on their Project 10¹⁰⁰ website. Or, I can just summarize it here … “Not a lot. In fact, nothing.”

Oh well, good intentions and all that! It’s just a shame that some of the 150,000 plus ideas which might now be helping change the world have been gathering virtual dust on Google’s cybershelves. Might I suggest that Google could at least have released those ideas they know they aren’t going to promote, so that others can? Maybe they have somewhere, but I haven’t seen it – so if any readers have, please let me know. There are plenty of others eager to be changing the world with those ideas right now.

But that’s enough sniping at Google, they meant well after all, didn’t they?

Let’s move on to the current moral high ground they have established, with their threat to shut down operations in China if they can’t reach agreement with the Chinese authorities regarding hacking of personal details, which could be as soon as next month.

We here at GoHuman firmly believe that civil liberties and human rights are worth standing up for – as followers of this blog will know! We’re all for reducing government (as well as corporate) power to the level where the government serves the people (and the corporation serves the customers). So, despite any reservations, my first instinct is to praise Google for this stance.

Let’s not forget others who are joining in: Yahoo and the United States Government are now involved.

And, in my personal hall of shame in this regard: Although Microsoft’s Internet Explorer was part of the problem in these specific crimes, Microsoft has made no statement against the Chinese activities – even though backlash against Internet Explorer has come from the highest levels. The German Government is ceasing the use of IE and has issued warnings against its use.

So, just like my previous blog about Google – I’ll raise a glass to their action, and try not to question their motives!

If you’ve read this far, you should join us at GoHuman. Sign up and start posting your services or requirements today! It only takes a few minutes, costs you nothing, and puts you on the track to finding reputable customers and service-providers in your community. You can take it further if you like, and even end up with you being a part-owner of GoHuman!

All this speculation about Google buying Yelp for half a billion dollars starts to sound suspiciously like some of the other high finance deals that led to the current economic crisis. But at the end of the day, these are two corporations beholden to shareholders and investors with wealth aggregated at the top and controlled from the top. Worse still, that wealth is still leaving your community.

Where’s the little guy in all this? The independent local professional or small business who just needs to get more customers in the door, no matter who happens to own the search traffic or content at that particular moment.

Google was supposed to be in the business of objectively aggregating the world’s information, not owning it. Buying Yelp ensures a degree of control over the content that is created. And remember who’s creating all that content? You and me.

Yelp was a directory created to give consumers a democratic voice in recommending brick and mortar businesses. I believe their motives were pure, but they leaned so far in favor of the consumer as to alienate businesses who now tell extortion-like tales. The review system is limited and features such as business responses and custom business info are afterthoughts at best.

There is a better way.

What if the website that contained all the customer feedback alllowed businesses to express themselves and interact in a more natural, independent way?

Better yet, what if the people who contribute to the website community end up owning it?

GoHuman.com represents something completely different — 1000’s of sustainable localized business communities connected through the Web yet protected from the rampant evaporation of local wealth. We’re building a unique collaborative economic structure that directly rewards those who contribute to its growth. It’s a revolutionary concept that takes a bit of faith to absorb, but we truly believe it will transform local communities from the inside out, equalizing the gap between the big guys and the little guys.

I recently blogged about how the top 20 Global Companies dramatically highlight the unbelievably unsustainable nature of the current global economy.  I’m following up with an online article about #43 on the list.

End of the world predictions are usually the domain of fanatics and fringers, but this global powerhouse is advising its clients how to prepare for global collapse.

Be afraid.  Be very afraid.

#2 of 19 random reasons Why GoHuman.com? is that a strong, connected, local community is an essential insurance policy if the worst of doomsday predictions were to come true. And investing in a local economy is by its nature more sustainable, not to mention the marketplace we are creating.

We hope you’ll catch the vision and spread the word. We can make a difference. We can change the way the world works.

Reason #1;

Reason #3; Reason #4; Reason #5; Reason #6; Reason #7; Reason #8; Reason #9; Reason #10; Reason #11; Reason #12

There are certain occasions which are imprinted on our memories so strongly that we never forget where we were when they happened. For me, some of the dates which stand out are when Pope John Paul II was shot, when the Space Shuttle Challenger exploded and the date Concorde came down in Paris. 9/11 goes without saying! There are good times too of course, such as the breaking through of the Berlin Wall, and that evening when I first met my wife-to-be (which can’t go without saying).

Today takes me back to December 3, 1984, driving my 1972 Chevy Nova back from seeing the governor of California at the cinema in the film Terminator. I turned on the radio to hear the news that at 10:00 AM California time, midnight in Bhopal, India, a pesticide production plant owned by Union Carbide (now Dow Chemical), suffered a release of large amounts of methyl isocyanate (MIC) gas. To avoid too much detail here about a horrible tragedy, I will just summarize with some facts. More than 500,000 people were exposed. The death toll from hospital records is put at around 20,000 – and that’s not even considering the destroyed families, lives, resultant diseases and birth-defects.

The court cases continue to this day, as does the suffering. Go and do a simple search for yourselves. Put the one word “Bhopal” in a search engine. I have purposely not provided a link to any article here because it is impossible for one link I might choose to properly convey the price paid by the victims. They aren’t the only ones who have paid of course – Union Carbide has paid out hundreds of millions of dollars as a result, and no doubt their shareholders have felt that pain very severely.

It is somewhat stomach-churning that we can use the words “paid” and “pain” to describe both what the shareholders felt, as well as what the local population felt – and continues to feel.

I don’t know all the facts of course, and I’m not in a position to properly decide specific blame and compensation. But it is obvious even to the most casual observer what the main problem is.

Why would anyone build a pesticide plant in a developing country, in a highly-populated, poverty-ridden area?

I think we all know the answer. The main price of progress is always paid by those too poor and powerless to stand up for their interests. The rich and powerful pretty much do what they want, when they want, and use Jeremy Bentham’s argument of the Utilitarian economists (“the largest benefit for the largest number”) as their excuse.

And there we have it. Large institutions pursuing the financial bottom-line, assigning some complex financial calculation to lives and health – in which the lives and interests of the poor and powerless are assigned a very low value indeed.

Here at GoHuman, we believe a life, or someone’s health, cannot be assigned a price. We recognize the sad fact that the human aspect of business tends to decline as the size of a business grows. That is why we promote our services to support smaller businesses. Businesses where a relationship with customers and community are critical success factors. Businesses where reputation is placed above immediate profit.  Businesses that GoHuman because they are human.  Businesses like yours.

Have a look at GoHuman.com. We think you’ll like what you see!

I’ve quoted from Money and Markets before, but a recent issue has the perfect followup to my last blog on Goldman Sachs, edited here for brevity:

“The AIG rescue was the biggest taxpayer rip-off of all time, initiating a whole series of Wall Street taxpayer rip-offs…:

1. The U.S. Treasury bails out AIG, protecting AIG’s counterparties from direct losses they’d suffer if AIG failed.

2. The Federal Reserve Bank of New York pays off AIG’s creditors in full. As U.S. investors lose fortunes in financially viable companies, 16 major banks lose nothing in a company otherwise bankrupt, like…

3. Goldman Sachs, with Wall Street’s most extravagant executive bonuses in 2006 and 2007, and the most lavish payer of employee bonuses in 2009.

The money flow is clear:
* From taxpayers to AIG…
* From AIG to big Wall Street investment banks like Goldman Sachs…
* From Goldman Sachs to its employees in the form of lavish bonuses.”

The true cost to our institutions is erosion of trust.  Trust cannot be bought, it is built painstakingly, over time, through the delivery of promises and expectations.

Our economy may recover, in the short term, but the bankruptcy of trust will be much harder to undo.

GoHuman.com targets the underlying problems.  Change the way your world works, locally, at the level of basic human interaction.

Trust is rebuilt one handshake at a time!

Susan Nieman, in a recent EnlightNext article titled “Idealism for Grown-Ups”, explains a basic tenet of philosopher Immanuel Kant: “Claims of reality and the claims of the ideal should be given equal weight”.

It’s a sophisticated philosophical underpinning of a truism I heard as a teenager. Every week Casey Kasum told American Top 40 listeners to “keep our feet on the ground and keep reaching for the stars”.

Fans of GoHuman.com intuitively embrace this principle and see no disconnect with our “Change the Way Your World Works” tag-line. Others, put off by our grandiose vision, view our approach as naive and doomed to failure. We respect their perspective, and welcome their criticism, especially if they include constructive feedback.

Even Flamers help keep us honest. We “drink our own Kool-aid” about quality and local relevance, with the humility to “Make it Right”; another valuable component of GoHuman.com.

It’s in our nature to be idealistic. I’ll reach back much further than Kant for an admonition I learned as an undergraduate Theology student. The Hebrew prophet Zechariah, speaking to ancient scoffers, gives very modern advice: “Do not despise the day of small things”.

So grow older and wiser without losing idealism. Work at ground level and stretch for the stars. Align with the forces of nature. People who say GoHuman.com can’t don’t know the meaning of Kant.

You Can! Just click Share This to change the way your world works!

Congrats to Tim Farley, the 4th winner in our weekly Flip for Your Community HD camera contest. Hire Tim for computer repair and graphic design today!

Tim joined GoHuman.com because he sees “GoHuman.com as an online community, in which we will be able to connect and communicate with people and businesses in our neighborhoods who share similar challenges and interests. And through this interaction… support and spend more of our dollars with local independents that desperately need and deserve support.

”If we all join together, we can all help make our community a better place to live and work.

“GO HUMAN!”

Thanks Tim. I couldn’t have said it better myself.

You still have multiple chances to win a Flip HD camera by joining GoHuman.com and posting your service before Halloween!

Check out Shift Happens: Education 3.0, for an interesting barrage of stats demonstrating just how quickly the world is moving in education and business. One of the reasons we started GoHuman.com is to help independent businesses keep up with all the changes that otherwise might leave them behind. Individuals are being rewarded for their ability to work independently and fluidly now more than ever. GoHuman.com helps those people find good customers locally for all their various talents.

As we watch the fallout of Capitalism gone wild, and what it does to those who indulge their greed and lust for power, it’s important to remember that the little choices we make along the way are determinate of big choices we would make if we were in those positions.

In this light I read an interesting article in the May, 2009 Ode (the magazine for intelligent optimists). You have to love the tag-line, as the editors are aware that they are at risk of being called naive. You can check out the article “Getting to the Heart of Money” online.

Two choice examples used are an Israeli day care that implemented late fees and found parents were more motivated by common courtesy and perception than money, and volunteers collecting more for charities than those paid to canvas. Bruno Frey, economist at the University of Zurich maintains “People are much more altruistic than standard economics claims,” and lays down the following gauntlet: “The challenge is for economists to nurture this intrinsic motivation instead of crowding it out.”

At GoHuman.com we’re working to attract people to the vision of a better marketplace, that not only helps small businesses reduce marketing costs, improve branding, and grow their customer base, but ensures those who care about making things better are also rewarded for their contributions and the value they create.

We thank those of you who are already on board, and hope to continue this dialogue as a reality check on how we’re doing in maintaining this delicate balance. We view our members, customers, supporters and co-owners as mirrors that keep the operators honest, to ensure that the small choices we make today are in line with the philosophy of creating a transparent market that rewards all contributors in an equitable fashion, no matter when they joined or what positions they hold.

Let us know how we’re doing!

Death is something we usually don’t like to think much about, but I thought it was fitting on the anniversary of 9/11 to highlight friend Gemini Adams’ business and book, Your Legacy of Love, with the message of living consciously. I can’t really say it better than this:

“Award-winning British grief expert, Gemini Adams, gently explains how moms, dads, and grandparents can realize the gift in goodbye, by taking six simple steps to share their wisdom and affection in a legacy of love, so that surviving loved ones will suffer less, when the “worst” happens.

“After losing her own Mom to cancer at a young age Gemini quickly learned that a typical inheritance doesn’t give surviving family, especially children, the ongoing loving support they really need. So, she started a survey asking: ‘If one of your parents died, what would you prefer: to inherit their money, or a letter saying how much they loved you?’

“Over 90% expressed a wish for the loving letter.”