GoHuman Blog

Having a vision is the single most important quality a leader possesses. It gives him/her the guidance necessary to achieve success. Vision motivates a leader to inspire others and share in that vision. A leader without a vision, is like a traveler who has no idea where they’re going.

To develop a vision requires us to look within ourselves, because it starts from the inside. It’s not something that just appears overnight, it grows from a leader’s past experiences, mistakes, lessons learned and the people around them.  A leader draws from their own strengths & talents, dreams and greatest passions, when creating their vision.

The greater the vision a leader has, the stronger of a team he/she will need to support and help accomplish the goals. It’s equally as important that a leader have someone who they can turn to for guidance, whether that be a mentor, coach, superior; someone with more experience than they have and who can keep them in alignment with the results they want to achieve.

Lastly, a vision should be greater than any past memories, mistakes or accomplishments. If the vision is clear, the journey begins by taking one step at a time. Discouragement and frustration aren’t caused by not practicing, but rather by not having clarity about the journey itself and where it begins.

Fathers are as different and unique as snowflakes.  More so – as they range across the full saint to sinner spectrum.  But we can all acknowledge that without a father we wouldn’t be here.  And the majority of people on the planet no doubt have very positive feelings related to their father, because of what our fathers represent to us.

For me Father’s day has taken on a much deeper significance over the last 32 months.  From the moment my wife told me I was going to be a daddy my life was transformed.  Zoe, who’s name is Greek for Life – helps me understand its meaning.  Being her daddy offers the inspiration needed to move mountains that need moving in creating a better world.

And that is the tie-in to GoHuman.com, which seeks to Change the way the world works – for the better.

Happy Father's Day from me, Zoe and GoHuman.com

Why GoHuman.com?  Reason #13 is to give fathers another way to change the way the world works

Reason #1; Reason #2; Reason #3; Reason #4; Reason #5; Reason #6; Reason #7; Reason #8; Reason #9; Reason #10; Reason #11; Reason #12

The Triple Bottom Line (TBL) concept of “People, Planet, Profit“ demands that a company’s responsibility be to the people who are influenced in any way by the actions of the firm rather than the people who own it.

TBL is typically discussed in a big business context for two reasons: One, big businesses are by nature the farthest out of human touch with sustainability. Two, if you have to choose one business to make sustainable, a bigger business will have a bigger impact.

But what if we could create an integrated network of small local businesses and independent professionals with an eye on the ecological, economic, and social concepts expressed by the Triple Bottom Line related to their communities?

What if people all over the planet quietly frustrated with the status quo could find the voices of power they’ve lost in the wake of unprecedented corporate growth over the past century?

GoHuman’s vision is a world where these ideals are not afterthoughts, but rather integral and essential elements connecting every community and every business within those communities. We cannot afford for these to be abstract thoughts or luxuries. They are a necessary part of the emerging global consciousness and we need to integrate them into our personal and professional lives by igniting our tribal instincts.

In the United States and other parts of the world, the motivation to adopt this sustainable lifestyle is neither handed down by the government nor encouraged by our existing capitalist economic model. An intricate web of subsidies and loopholes has all but extinguished the basic humanity enjoyed in simpler times in favor of the almighty profit margin.

It’s not all doom and gloom. There is hope. We believe in a better way. It’s the passion that fuels GoHuman and the real people behind it — people just like you with the vision and gumption to do something about it.

It starts simply. It starts with an equitable marketplace that promotes balance amongst the people who use it by rewarding those who provide value with something equitable in return.

It starts with you.

Whom do you trust most when making a decision to hire someone or buy something?

Most likely, you trust people you know: friends who have given you good recommendations, colleagues who have particular expertise, family, etc.

This type of trust has taken on a new form through the Internet and social media. Reviews for products and services are prevalent on GoHuman and elsewhere. These are useful, to be sure, but are subjective in nature.

GoHuman is allying with trusted organizations that promote local businesses. To represent this trust in a reliable and intuitive fashion, we have added a Trust Badge feature to GoHuman, which allows you to showcase your earned certifications, affiliations, and partnerships right along with your business postings, endorsements, and feedback.

Our first Trust Ally was the Green Business League, that provides Green Business Certification. We are working with several organizations to allow their members to proudly display their Trust Badges with GoHuman.

You can help by telling us about the organizations you trust and want to show off with GoHuman. We’ll work together to provide more exposure for you and all your fellow members.

Ultimately this will help your online reputation, which will lead to more trust, which helps get you more leads.

What does green mean to you as a business owner or consumer? It’s certainly a buzzword that gets a lot of attention, especially this month as we celebrate the 40th anniversary of Earth Day.

In 40 years have we accomplished as much as we could to sustain a sustainable ecosystem for our planet? Probably not, but it’s human nature to move incrementally until disaster strikes.

GoHuman is a marketplace devoted to helping local communities achieve sustainability. Local energy and ideas serve as the foundation for the site’s growth, and allow for mutual prosperity. Local means:

• Fewer resources to transport goods and services is better for the environment
• Money spent by the community stays in the community
• Services tailored specifically to the needs and challenges of the community
• Reduced costs due to lower overhead of the individual provider
• Greater flexibility for better quality of life
• Bringing back the unique downtown communities this country has lost
• Helping the economy-at-large by feeding it at the smallest level
• Taking the current crisis into your own hands rather than waiting for someone else to fix it

If you are a green-certified service provider, you’re one of us. So why not join us? I welcome you to post your services to GoHuman and join a growing community of like-minded businesses and community members. Together we can help local communities and the environment.

Thank you for making a difference in your community and ours. Read on for ideas on marketing a green business.

We’re two weeks into GoHuman’s first micro cause and we’re very happy to report our success!

Out of our goal of $14,900, we have currently raised $999.17 to send Sunshine to an intensive autism treatment program in Massachusetts. We’re on our way, but still need to spread the word far and wide.

We seek 10,000 people to donate $1 or more. Can you help?

In addition, GoHuman will donate $1 in your name for every friend who joins GoHuman and mentions “Sunshine” through March. You could help Sunshine just by telling a few friends about GoHuman and what we’re doing to help local businesses.

Thanks!

GoHuman is all about empowering small businesses and independent professionals by connecting them with the right customers in their community to establish a more sustainable economy. We’re not the only ones with this idea, which is a great thing. We can’t do it alone, and we depend on people everywhere who believe there is a better way.

But how do we do it?

Word of mouth has proven time after time to be the single most powerful form of marketing. People trust people like themselves, who are typically people they know well like friends or family.

At this stage in GoHuman’s growth, we are connecting with as many small businesses as possible in Chicago; L.A.; Madison, WI; Knoxville, TN; and Vancouver, Canada. You might ask why we’ve chosen those particular areas and I would tell you that in a way they chose us.

We believe in involving people who share our vision for a better, more equitable world, no matter where they are. We’re looking for people to join our grassroots marketing teams, whether they are in one of our existing markets or if someone has the gumption to get a new market going. It’s happened before, and we welcome anyone who is up for the challenge and the rewards.

Businesses everywhere are hurting. People everywhere are being shut down by the powers that be. GoHuman.com represents a genuinely better way for business to work to support themselves and their community.

There is nothing more inspiring than meeting new people who want to join the cause. Some have established themselves in their community and others are just looking for a way to help make things better. Either way, it’s the fuel that moves us forward and gives us hope that our dream can work.

And guess what? People just like you are growing GoHuman.

If you’re interested in joining our team and becoming a Founding Member of GoHuman.com, just email refer@GoHuman.com for more info. We guarantee that an actual human will respond.

I was on Ted.com the other day, listening to Seth Godin talk about tribes and more specifically about the dynamics of starting a movement. In this talk he spoke about how it is important to find a group that needs something and connect them with an idea that will address their needs. During this economic recession I have been bombarded with requests to forward resumes and requests for job leads from readers of my blog and listeners of my radio show. As much as I would love to help every single one of my supporters, I simply did not have the resources to make an impact.

In October I wrote an entry (“Google no evil”) about Google’s 10¹⁰⁰ initiative. I praised Google for trying to change the world by gathering the ideas, and committing $10 Million funding. I also wondered if Google would prefer those ideas which would bring them profit; perhaps not those which could change the world.

You can check progress on their Project 10¹⁰⁰ website. Or, I can just summarize it here … “Not a lot. In fact, nothing.”

Oh well, good intentions and all that! It’s just a shame that some of the 150,000 plus ideas which might now be helping change the world have been gathering virtual dust on Google’s cybershelves. Might I suggest that Google could at least have released those ideas they know they aren’t going to promote, so that others can? Maybe they have somewhere, but I haven’t seen it – so if any readers have, please let me know. There are plenty of others eager to be changing the world with those ideas right now.

But that’s enough sniping at Google, they meant well after all, didn’t they?

Let’s move on to the current moral high ground they have established, with their threat to shut down operations in China if they can’t reach agreement with the Chinese authorities regarding hacking of personal details, which could be as soon as next month.

We here at GoHuman firmly believe that civil liberties and human rights are worth standing up for – as followers of this blog will know! We’re all for reducing government (as well as corporate) power to the level where the government serves the people (and the corporation serves the customers). So, despite any reservations, my first instinct is to praise Google for this stance.

Let’s not forget others who are joining in: Yahoo and the United States Government are now involved.

And, in my personal hall of shame in this regard: Although Microsoft’s Internet Explorer was part of the problem in these specific crimes, Microsoft has made no statement against the Chinese activities – even though backlash against Internet Explorer has come from the highest levels. The German Government is ceasing the use of IE and has issued warnings against its use.

So, just like my previous blog about Google – I’ll raise a glass to their action, and try not to question their motives!

If you’ve read this far, you should join us at GoHuman. Sign up and start posting your services or requirements today! It only takes a few minutes, costs you nothing, and puts you on the track to finding reputable customers and service-providers in your community. You can take it further if you like, and even end up with you being a part-owner of GoHuman!

All this speculation about Google buying Yelp for half a billion dollars starts to sound suspiciously like some of the other high finance deals that led to the current economic crisis. But at the end of the day, these are two corporations beholden to shareholders and investors with wealth aggregated at the top and controlled from the top. Worse still, that wealth is still leaving your community.

Where’s the little guy in all this? The independent local professional or small business who just needs to get more customers in the door, no matter who happens to own the search traffic or content at that particular moment.

Google was supposed to be in the business of objectively aggregating the world’s information, not owning it. Buying Yelp ensures a degree of control over the content that is created. And remember who’s creating all that content? You and me.

Yelp was a directory created to give consumers a democratic voice in recommending brick and mortar businesses. I believe their motives were pure, but they leaned so far in favor of the consumer as to alienate businesses who now tell extortion-like tales. The review system is limited and features such as business responses and custom business info are afterthoughts at best.

There is a better way.

What if the website that contained all the customer feedback alllowed businesses to express themselves and interact in a more natural, independent way?

Better yet, what if the people who contribute to the website community end up owning it?

GoHuman.com represents something completely different — 1000’s of sustainable localized business communities connected through the Web yet protected from the rampant evaporation of local wealth. We’re building a unique collaborative economic structure that directly rewards those who contribute to its growth. It’s a revolutionary concept that takes a bit of faith to absorb, but we truly believe it will transform local communities from the inside out, equalizing the gap between the big guys and the little guys.