Today is Tuesday, November 10, 2009, and it is the 40th birthday of Sesame Street!
Sesame Street is one of the longest-running children’s programmes, and has spun off numerous films, the Muppet TV series, and one of everyone’s favourite Disney attractions, the 3-D Muppet Theatre. It has played host to numerous celebrities – Michele Obama has recently appeared in an episode.
Sesame Street broke new ground with its formula of appealing to both children with a mix of fun, friendly, cuddly and sometimes mildly-scary monsters, while also appealing to the parents with jokes and skits which played off popular culture and historical events. Sesame Street was an educational programme which found a perfect balance between entertainment and education. It related life-lessons about bullying, about being different and being proud of it, without playing the race or gender card. It managed to teach children facts and concepts – while also helping parents to understand how to deal with their children.
The writers and producers of the Disney and Pixar films we all love today must have been heavily influenced by Sesame Street. We can see the same formula of simultaneously appealing to both young and old with all the jokes which play on multiple levels. I would argue that your sense of humour, and how you see the world, has very likely felt that influence, and you are the better for it – even if you’ve never seen the show.
I grew up on Sesame Street – although I have lived in the UK for the past 23 years, I grew up in the USA, and among my best childhood friends were Oscar, Cookie, Grover and Snuffleupagus. We don’t have the current series here, but I’m constantly amazed by the number of Europeans who know and love Sesame Street as well. It’s one American export of which the USA can justifiably be proud.
Arguably, Sesame Street has changed the world.
So let’s all raise a glass of milk (or pickle juice) to Sesame Street – happy 40th birthday!
And, for any business or anyone offering a service – there’s a lesson here. Build a reputation of being decent and positive and delivering what customers want with a bit extra – and not only will they love us, they’ll celebrate our success. If you haven’t already, check out the GoHuman services, and see that is a huge part of what we’re about.