GoHuman Blog

GoHuman is an ardent champion of “the little guy.” We believe that the strength of a nation comes from the strength of its communities, and the strength of those communities comes from its relationships — including the many small businesses providing local services and local employment. But how can small businesses compete with huge corporations? 

Over the last couple of years, there’s been a lot of talk about greed being one of the main drivers of the global financial crisis. And that talk rings true. After all, greed is an inherently selfish motive that disregards the harm it causes to others or to ourselves. And as the crisis has illustrated, the more power and influence a person or organization has, the more damage their greed can cause. 

Today GoHuman celebrates the sentencing of Rod Blagojevich to 14 years in prison; a fitting follow-up to Friday’s blog about Peter Schweizer’s expose on congressional corruption.  Amazingly, four of Illinois’ recent governors have been given jail time, proving the common sense notion that power corrupts. 

Peter Schweizer recently shined a spotlight on Congressional insider trading, corruption and graft, and we are now seeing the cockroaches scramble.  60 Minutes has further exposed what we knew all along:   the more power you have, the more opportunity you have to abuse it.  And unless we create and enforce regulation to stop this bad behavior, such widespread abuse will continue to take place.  It’s pervasive on both sides of the aisle, from John Boehner to Nancy Pelosi. 

In past blogs I’ve compared Corporations to Dinosaurs.

One reason is the “Reptilian Brain Stem” – where we get our fundamental survival instinct – the so-called “Fight Flight” response.

The DNA of even the best intentioned corporations, such as Apple and Google, determines it’s nature.  The purpose of corporate structure is to remove the personal risk to the creators and investors by creating a new entity, under the control of the creators, which acts to secure profits.   Even with the most noble of intentions, once this new entity reaches maturity, and the intentions of noble founders recede into the background, it uses its gargantuan power to dominate and control any market it can, for the profit purpose for which it was created.  Frankenstein style.

Most people don’t see Apple and Google that way.  Apple is cool, hip, stylish, trendy.  It’s customers identify with it, and are willing to pay premium prices.  At the opposite end we have Google.  So nerdy it’s cool, lavishing free stuff on all as it slowly worms it’s way into a position of absolute dominance relative to all information on the planet.  And information is power.

They’ve also had a cozy inbred relationship, even sharing Board seats – until recently.  Here’s an article that shows the Reptilian Nature inherent in their previously symbiotic relationship beginning to emerge.

GoHuman.com’s DNA is different.  I hope you’ll dig deeper to learn why!  We hope you’ll join us in deploying a better evolutionary model.  We hope you’ll use us to change the way your world works.

Why GoHuman.com?  Reason #12 is that we’re more Human!

Reason #1; Reason #2; Reason #3; Reason #4; Reason #5; Reason #6; Reason #7; Reason #8; Reason #9; Reason #10; Reason #11;

Today is Memorial Day in the United States, a day of reflection on those who died in Military Service. In America it’s politically correct to speak out “in support of our troops” but war is controversial.

GoHuman.com is not afraid to challenge the status quo, question common wisdom and “make people think”. Historically it can be said that most of the men and women who have died in US wars gave their all for their ideals, but probably not all of them did, nor was every war a “just” war. With a history of drafts and volunteers, some “gave all” for the ideals of others or because the Military was a path to a better personal future.

I was born outside the US and have had two non-US passports. I’m now a US citizen, but still see multiple sides. There are many view-points on war, armed struggle and change. I was living in Germany when Dances With Wolves came out, a big hit there for reasons I won’t seek to explain here. Check out Soderbergh’s dual-movie 5+ hours on Che Guevara or other documentaries on civil wars to gain additional perspective.

GoHuman.com seeks to Change the Way Our World Works from the bottom up, one professional reputation and one connection at a time. There are numerous revolutionary principles embedded in the concept, business model and execution. For us Memorial Day is an inspiration to struggle, peacefully, for change. There are numerous ways to get involved, including a number of positions open. Let me know if you are interested.

GoHuman.com is serious about freedom and positive change, about dedicating our lives to a better future for all. Please let us know what you are doing to “Change the Way Your World Works”.

In memory of those who gave all for their ideals

Reason #1; Reason #2; Reason #3; Reason #4; Reason #5; Reason #6; Reason #7; Reason #8; Reason #9

Why GoHuman.com?  Reason #10 is that we provide a different perspective

Reason #11; Reason #12

Whom do you trust most when making a decision to hire someone or buy something?

Most likely, you trust people you know: friends who have given you good recommendations, colleagues who have particular expertise, family, etc.

This type of trust has taken on a new form through the Internet and social media. Reviews for products and services are prevalent on GoHuman and elsewhere. These are useful, to be sure, but are subjective in nature.

GoHuman is allying with trusted organizations that promote local businesses. To represent this trust in a reliable and intuitive fashion, we have added a Trust Badge feature to GoHuman, which allows you to showcase your earned certifications, affiliations, and partnerships right along with your business postings, endorsements, and feedback.

Our first Trust Ally was the Green Business League, that provides Green Business Certification. We are working with several organizations to allow their members to proudly display their Trust Badges with GoHuman.

You can help by telling us about the organizations you trust and want to show off with GoHuman. We’ll work together to provide more exposure for you and all your fellow members.

Ultimately this will help your online reputation, which will lead to more trust, which helps get you more leads.

In October I wrote an entry (“Google no evil”) about Google’s 10¹⁰⁰ initiative. I praised Google for trying to change the world by gathering the ideas, and committing $10 Million funding. I also wondered if Google would prefer those ideas which would bring them profit; perhaps not those which could change the world.

You can check progress on their Project 10¹⁰⁰ website. Or, I can just summarize it here … “Not a lot. In fact, nothing.”

Oh well, good intentions and all that! It’s just a shame that some of the 150,000 plus ideas which might now be helping change the world have been gathering virtual dust on Google’s cybershelves. Might I suggest that Google could at least have released those ideas they know they aren’t going to promote, so that others can? Maybe they have somewhere, but I haven’t seen it – so if any readers have, please let me know. There are plenty of others eager to be changing the world with those ideas right now.

But that’s enough sniping at Google, they meant well after all, didn’t they?

Let’s move on to the current moral high ground they have established, with their threat to shut down operations in China if they can’t reach agreement with the Chinese authorities regarding hacking of personal details, which could be as soon as next month.

We here at GoHuman firmly believe that civil liberties and human rights are worth standing up for – as followers of this blog will know! We’re all for reducing government (as well as corporate) power to the level where the government serves the people (and the corporation serves the customers). So, despite any reservations, my first instinct is to praise Google for this stance.

Let’s not forget others who are joining in: Yahoo and the United States Government are now involved.

And, in my personal hall of shame in this regard: Although Microsoft’s Internet Explorer was part of the problem in these specific crimes, Microsoft has made no statement against the Chinese activities – even though backlash against Internet Explorer has come from the highest levels. The German Government is ceasing the use of IE and has issued warnings against its use.

So, just like my previous blog about Google – I’ll raise a glass to their action, and try not to question their motives!

If you’ve read this far, you should join us at GoHuman. Sign up and start posting your services or requirements today! It only takes a few minutes, costs you nothing, and puts you on the track to finding reputable customers and service-providers in your community. You can take it further if you like, and even end up with you being a part-owner of GoHuman!

Hi Yo Silver!

The virtual bandits of the Wild Wild Web are at it again!

Consider this scenario – you want to check the balance on your hard-earned savings.

You’ve chosen to bank with a credit-union because of their reputation of serving members, rather than lining shareholder and director pockets.

And, so has your favorite search-engine, which you use to access your credit union’s website. You intuitively trust its reputation to reliably provide the link you need.

Your credit-union appears at the top, as it always does. You click on the link, log in to your account – but the service is temporarily unavailable. You decide to shop online, and check your account later.

Not so fast! You’ve been scammed!. While you’re browsing for pre-Christmas deals, your account is being plundered!

GoHuman believes reputation is your most important business asset. A quality reputation is worth far more than the tangible assets of your business, which is why corporations spend billions on brand. To compete, you must nurture and protect your reputation. James Russell Lowell wrote “Reputation is only a candle, of wavering and uncertain flame, and easily blown out, but it is the light by which the world looks for and finds merit.”

GoHuman.com was built to turn the “candle” of your reputation into a beacon, letting the world know that your customers recommend you. And best of all, GoHuman.com isn’t a mechanical search-engine that can be manipulated by scammers or billion dollar budgets, GoHuman.com is a community, where real customers vouch for your reputation, providing an accurate and trustworthy reflection of your service.

Post your services today, and request endorsements from those who know you best. It’s easy, and it’s free!

And if you’d like help leveraging the full power of building your reputation quickly and effectively, email Refer@GoHuman.com and ask us to put you in touch with a Local Marketing Consultant so you can get on with doing what you do best — providing that great service.

Come on Kemo Sabe, what are you waiting for?

Capitalism is driven by advertising.  It pays for our lifestyle but at what cost?

Global corporations reverse-engineer our psyche with mega-million-dollar advertising budgets, and program us on what to buy.  A system of systems arose profiting from the consumption of crap – euphemism intended.  Stellar brands for worse than worthless products are built by these machines.

Coke “adds life” – and 8 teaspoons of sugar to a nation struggling with diabetes and obesity epidemics.  Sugar free versions contributed to cancer, alongside a cancer causing scourge sold to us by sexpots, future presidents, babies, Mickey Mantle and Santa Claus.  What no-one wants can be sold for massive profits.

What’s wrong with that?

Maybe sponsorship is merchandising the bodies and souls of men?  If that’s too dark, Raj Patel’s video on The Value of Nothing is a good chaser.

Why GoHuman.com? reason #5: Our business model is not advertising.  Our growth depends on members taking owning up, not selling out.

Does Santa Clause cancer?

Reason #1; Reason #2; Reason #3; Reason #4;

Reason #6?: Food Fight!; Reason #7; Reason #8; Reason #9; Reason #10; Reason #11; Reason #12