“Prompt Response to Needs and Requests:” The Least Expensive Way to Increase Goodwill & Sales
When I was Publisher of some Manufacturing Management magazines, a group that represented Industrial Distributors asked me to survey our readers — their customers & prospects — what they valued most, aside from product-related attributes such as accuracy and reliability. About 15 items were listed.
To most everyone’s surprise, the customers and prospects ranked “Prompt Response to Needs & Requests” a very close second, only to “Price” which almost always comes out first. What came in #3 wasn’t even close.
“Prompt Response” costs you almost nothing and you don’t have to be a rocket scientist to do it. It’s not only a great way to improve sales, it’s also a very inexpensive way to gain goodwill.
April 20th, 2010 at 7:28 pm
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