Marketing Tip: SEO – How Do People Find You On Google?
An important concept in Web marketing is search engine optimization (SEO). Basically this is the art/science of putting the right words in your GoHuman posting title and main posting area so that people searching for those words on Google will find you more easily and frequently.
This topic gets complex fast, but here are some simple rules you can use when you’re posting on GoHuman to help:
- Use words that describe your profession in the title and posting. For example, if you’re a plumber use the word, “plumber.”
- Use your city name, or if you’re in a particular neighborhood use that as well. For example, “Master plumber in Chicago available for repair or new construction.”
- Be sure to list all your specialties in your posting as a company description. People may be searching for something specific and if you don’t put that specialty in your posting you will not be found for that specialty. For example, “ACME Plumbing specializes in fixing clogged drains, sewers, new construction/installation….”
If you’re interested in learning more about SEO, here’s a good place to start.
This entry was posted by Andy Swindler
on Wednesday, February 24th, 2010 at 2:35 PM
Filed under Business, Marketing.
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