GoHuman Blog

Fathers are as different and unique as snowflakes.  More so – as they range across the full saint to sinner spectrum.  But we can all acknowledge that without a father we wouldn’t be here.  And the majority of people on the planet no doubt have very positive feelings related to their father, because of what our fathers represent to us.

For me Father’s day has taken on a much deeper significance over the last 32 months.  From the moment my wife told me I was going to be a daddy my life was transformed.  Zoe, who’s name is Greek for Life – helps me understand its meaning.  Being her daddy offers the inspiration needed to move mountains that need moving in creating a better world.

And that is the tie-in to GoHuman.com, which seeks to Change the way the world works – for the better.

Happy Father's Day from me, Zoe and GoHuman.com

Why GoHuman.com?  Reason #13 is to give fathers another way to change the way the world works

Reason #1; Reason #2; Reason #3; Reason #4; Reason #5; Reason #6; Reason #7; Reason #8; Reason #9; Reason #10; Reason #11; Reason #12

Did you know 80% of businesses started by experienced businesspeople succeed? That’s an incredibly high statistic, but did you notice how I said “experienced” businesspeople are the ones who succeed?

Experienced entrepreneurs who’ve “been there, done that,” have a good understanding of what works and what doesn’t work in business.  Those who are fully committed to knowing what to do, when to do it, & know how to purchase and market the products/services offered, can and will survive in any economy. They know how to negotiate with their suppliers, they know how to raise money, they know how to sell & market and they know how to add continuous value to those they serve. “Experience” is the key.

Most businesses started by inexperienced people fail. Ninety-nine percent of businesses started by those who lack business experience, fail within the first two or three years. Why? Because they haven’t the slightest idea how to make it successful. They may have an idea for a product or service, but don’t have the experience to know what the key requirements are for building, sustaining or growing a successful business.

Coach’s Corner #1

In past blogs I’ve compared Corporations to Dinosaurs.

One reason is the “Reptilian Brain Stem” – where we get our fundamental survival instinct – the so-called “Fight Flight” response.

The DNA of even the best intentioned corporations, such as Apple and Google, determines it’s nature.  The purpose of corporate structure is to remove the personal risk to the creators and investors by creating a new entity, under the control of the creators, which acts to secure profits.   Even with the most noble of intentions, once this new entity reaches maturity, and the intentions of noble founders recede into the background, it uses its gargantuan power to dominate and control any market it can, for the profit purpose for which it was created.  Frankenstein style.

Most people don’t see Apple and Google that way.  Apple is cool, hip, stylish, trendy.  It’s customers identify with it, and are willing to pay premium prices.  At the opposite end we have Google.  So nerdy it’s cool, lavishing free stuff on all as it slowly worms it’s way into a position of absolute dominance relative to all information on the planet.  And information is power.

They’ve also had a cozy inbred relationship, even sharing Board seats – until recently.  Here’s an article that shows the Reptilian Nature inherent in their previously symbiotic relationship beginning to emerge.

GoHuman.com’s DNA is different.  I hope you’ll dig deeper to learn why!  We hope you’ll join us in deploying a better evolutionary model.  We hope you’ll use us to change the way your world works.

Why GoHuman.com?  Reason #12 is that we’re more Human!

Reason #1; Reason #2; Reason #3; Reason #4; Reason #5; Reason #6; Reason #7; Reason #8; Reason #9; Reason #10; Reason #11;

One critical point to remember when developing a customer base is to, be selective in your choices.  First, determine what kind of customer “you” want to do business with.

One option is to do business with those who are mostly concerned about price and less about value/product/service. These types of customers are typically perceived as “high maintenance-low profit”, which means the minute they find a better price or think they’re paying too much, they’ll be looking for a better deal, someplace else.

Another option (preferred by most) is to do business with those who understand the true value and quality of the service and or product offered. These are the same customers who are willing to pay extra because of the “added-value” they know they’re getting and can trust. They want you to stay in business and they also understand you need to be profitable, in order to do so.

To simplify, the quality of your business is directly related to the quality of your customer

To err is Human, but to repeat mistakes is tragic.  Leaders are confident, visionary, often right, and have a hard time seeing themselves. A Business Coach can make the difference between success and failure.

Have you noticed our “Make it Right” button? GoHuman.com was failing to market itself successfully, hurting us and our customers.  As CEO, I needed a Coach to help me fix what I was contributing to.   A good Coach is selective, so I was relieved to learn the one I wanted feels I am “coachable.”

Are you coachable? For your business to grow and expand, you have to be. It can be daunting, if not insurmountable, to be successful in all needed areas. A good Business Coach can help you consistently bring your A-Game.

Not everyone can afford a personal coach, but if you are coachable, GoHuman.com can help.  We’re proud to announce that Carrie Nicolini, a top-notch certified Business Coach, will provide a powerful, weekly blog for the small business owner.  Visit Coach’s Corner, starting Friday.

Check out Carrie’s credentials and friend her on facebook.  Speaking of facebook, here’s a college photo of me and my swimming coach

Reason #1; Reason #2; Reason #3; Reason #4; Reason #5; Reason #6; Reason #7; Reason #8; Reason #9; Reason #10;

Why GoHuman.com?  Reason #11 is Carrie Nicolini

Reason #12