Archive for May, 2010

Memorial Day

Monday, May 31st, 2010

Today is Memorial Day in the United States, a day of reflection on those who died in Military Service. In America it’s politically correct to speak out “in support of our troops” but war is controversial.

GoHuman.com is not afraid to challenge the status quo, question common wisdom and “make people think”. Historically it can be said that most of the men and women who have died in US wars gave their all for their ideals, but probably not all of them did, nor was every war a “just” war. With a history of drafts and volunteers, some “gave all” for the ideals of others or because the Military was a path to a better personal future.

I was born outside the US and have had two non-US passports. I’m now a US citizen, but still see multiple sides. There are many view-points on war, armed struggle and change. I was living in Germany when Dances With Wolves came out, a big hit there for reasons I won’t seek to explain here. Check out Soderbergh’s dual-movie 5+ hours on Che Guevara or other documentaries on civil wars to gain additional perspective.

GoHuman.com seeks to Change the Way Our World Works from the bottom up, one professional reputation and one connection at a time. There are numerous revolutionary principles embedded in the concept, business model and execution. For us Memorial Day is an inspiration to struggle, peacefully, for change. There are numerous ways to get involved, including a number of positions open. Let me know if you are interested.

GoHuman.com is serious about freedom and positive change, about dedicating our lives to a better future for all. Please let us know what you are doing to “Change the Way Your World Works”.

In memory of those who fell fighting our battles

In memory of those who gave all for their ideals

Reason #1; Reason #2; Reason #3; Reason #4; Reason #5; Reason #6; Reason #7; Reason #8; Reason #9

Why GoHuman.com?  Reason #10 is that we provide a different perspective

Reason #11; Reason #12

Triple Bottom Line for Small Local Businesses – You Can Make It Work

Thursday, May 20th, 2010

The Triple Bottom Line (TBL) concept of “People, Planet, Profit“ demands that a company’s responsibility be to the people who are influenced in any way by the actions of the firm rather than the people who own it.

TBL is typically discussed in a big business context for two reasons: One, big businesses are by nature the farthest out of human touch with sustainability. Two, if you have to choose one business to make sustainable, a bigger business will have a bigger impact.

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But what if we could create an integrated network of small local businesses and independent professionals with an eye on the ecological, economic, and social concepts expressed by the Triple Bottom Line related to their communities?

What if people all over the planet quietly frustrated with the status quo could find the voices of power they’ve lost in the wake of unprecedented corporate growth over the past century?

GoHuman’s vision is a world where these ideals are not afterthoughts, but rather integral and essential elements connecting every community and every business within those communities. We cannot afford for these to be abstract thoughts or luxuries. They are a necessary part of the emerging global consciousness and we need to integrate them into our personal and professional lives by igniting our tribal instincts.

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In the United States and other parts of the world, the motivation to adopt this sustainable lifestyle is neither handed down by the government nor encouraged by our existing capitalist economic model. An intricate web of subsidies and loopholes has all but extinguished the basic humanity enjoyed in simpler times in favor of the almighty profit margin.

It’s not all doom and gloom. There is hope. We believe in a better way. It’s the passion that fuels GoHuman and the real people behind it — people just like you with the vision and gumption to do something about it.

It starts simply. It starts with an equitable marketplace that promotes balance amongst the people who use it by rewarding those who provide value with something equitable in return.

It starts with you.

GoHuman Teams up with The Seattle Umbrella for Local Certification

Wednesday, May 19th, 2010

GoHuman supports local businesses and communities through a unique integrated approach to distributed ownership and responsibility. One of the ways we help is by bringing together like-minded companies who are working to achieve the same goals in their communities.

The Seattle Umbrella is Seattle’s only “Local Certification” service. Committed to promoting a sustainable and environmentally friendly local community in Seattle. Once your business is certified local, The Seattle Umbrella is your source for promotion to a highly targeted audience of people who genuinely want to support local business in Seattle.

Use their logo to gain recognition as a local business, as a marketing point, and as a statement that you support your community. Local businesses are the backbone of our community, and they are working to support practices that keep Seattle green, diverse, and sustainable.

Respond by Friday, June 4, and receive a 20% discount on your Seattle Umbrella membership and 6 months free basic subscription to GoHuman.com.

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Use Your Reputation for Word of Mouth Marketing – GoHuman Trust Badges

Tuesday, May 18th, 2010

Whom do you trust most when making a decision to hire someone or buy something?

Most likely, you trust people you know: friends who have given you good recommendations, colleagues who have particular expertise, family, etc.

This type of trust has taken on a new form through the Internet and social media. Reviews for products and services are prevalent on GoHuman and elsewhere. These are useful, to be sure, but are subjective in nature.

GoHuman is allying with trusted organizations that promote local businesses. To represent this trust in a reliable and intuitive fashion, we have added a Trust Badge feature to GoHuman, which allows you to showcase your earned certifications, affiliations, and partnerships right along with your business postings, endorsements, and feedback.

Our first Trust Ally was the Green Business League, that provides Green Business Certification. We are working with several organizations to allow their members to proudly display their Trust Badges with GoHuman.

You can help by telling us about the organizations you trust and want to show off with GoHuman. We’ll work together to provide more exposure for you and all your fellow members.

Ultimately this will help your online reputation, which will lead to more trust, which helps get you more leads.

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Congrats to James Wood, the 4th Founding Member of GoHuman

Monday, May 17th, 2010

James Wood, of Abbotsford, B.C., Canada just earned one of the coveted Founding Member positions at GoHuman. James is responsible for bringing 200 new members into the GoHuman community. We reward people for contributing value to our community and are pleased to give James this well-deserved award.

James said, “Since being a part of GoHuman.com, it’s changed my life. I’ve met so many small business owners that have enriched the world I live in. They have inspired my own growth, they have rekindled my artistic flame within me, they have dared me to be not good..but great in what I do, each and every day.

”GoHuman.com is not a passing fad. It truly is a family of like minded individuals concerned with the communities they live in, bringing out the best in all, and realizing that we are ONE!”

James, you are truly one of a kind. Thanks for everything you’ve done to support GoHuman over the past year!

If you are interested in becoming a Founding Member of GoHuman.com by joining our grassroots marketing team, just email us.

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James is a local business consultant. Call him today for help finding new business opportunities!

Announcing Our Newest Partner: TwinCitiesCheap.com

Thursday, May 13th, 2010

GoHuman.com is expanding, and we are taking over Minneapolis/St. Paul!

We are pleased to announce our newest partner; TwinCitiesCheap.com.

Over the past 3 years we have all seen how the financial world will sacrifice the “little guy” at all costs to make their own profits. The small businesses (in the Twin Cities and nationwide) are especially vulnerable to the fluctuations of the economy and have been gravely hurt.

Twin Cities Cheap (www.TwinCitiesCheap.com) has been developed in an effort to combat the unfair advertising climate where the “big box” large businesses and financial organizations overshadow our small business community. We understand that many small businesses also have small budgets for advertising. In response, we offer our website free of charge this year to those businesses who can prove that they are owned & operated here in Minnesota and have 35 or fewer total employees. Starting in 2011, TCC will offer the same attractive advertising spots at a serious discount. Twin Cities Cheap is for the ethical or socially-conscious small businesses who directly benefit their local economy and those who seek to invest in them. All funds have gone into and will continue to grow our site which helps shine the spotlight on our wonderful small business community.

We, as consumers, have more power than we give ourselves credit for. TAKE YOUR COMMUNITY BACK! Save them from the “big box cheap” goods at the “big box cheap” prices, which only makes the USA and our creative people “CHEAP”. Coupons have become Big Business for the big box companies, while they destroy countless trees producing coupons never used. The “little guy” doesn’t stand a chance to compete with them in this arena; and to be honest, would they really want to? We offer the “little guy” of the Twin Cities a safe “arena” to advertise their discounts at an unheard of price! Coupons are only distributed online therefore paper would be used ONLY if a coupon is used. We help the consumer look to their local businesses for what they need, what they want and what they hope for!!

Together, GoHuman.com and TwinCitiesCheap.com are working towards truly changing how your world works.